Paper Title
UNDERSTANDING THE SHOPPING JOURNEY: FACTORS SHAPING CONSUMER CHOICES IN LOCAL STORES
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Registration ID: IJNRD_214415
Published ID: IJNRD2403089
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Keywords
- consumer behaviour, in-store shopping, purchasing decisions, business strategy, competitive advantage etc.
Abstract
Goal or objective: The descriptive research study set out to look into and comprehend. the Dynamics of In-Store Customer Behaviour: An Extensive Examination of the Elements Affecting Decisions to Buy Food Products, Limited to Tirupati District The research aims to investigate the elements affecting grocery product purchases Findings: - The purpose of the research is to identify the variables that affect consumers' choices to buy. Additionally, the research's findings will provide suggestions to companies and marketers on how to create in-store strategies in the retail industry in order to survive in a cutthroat market. Research Design, Methodology, and Approach: Using both quantitative and qualitative data, the study uses a descriptive research design. The respondents who have recently made an online purchase were chosen using the convenience sampling technique. Using statistical methods, the researcher used modelling using structural equations and confirmative factor analysis. Generalizability: The study looks at how broadly the results may be applied, and it becomes necessary to evaluate how customer behaviour is affected by variables that affect choices to buy in-store. Novelty: The study presents novelty by concentrating on a thorough examination of the variables impacting grocery product purchases made in-person, as well as by providing practical advice on how company owners and marketers may get a competitive edge.
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How To Cite (APA)
A.N.L. MANOHARI & Y. SWARNALATHA (March-2024). UNDERSTANDING THE SHOPPING JOURNEY: FACTORS SHAPING CONSUMER CHOICES IN LOCAL STORES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), a793-a797. https://ijnrd.org/papers/IJNRD2403089.pdf
Issue
Volume 9 Issue 3, March-2024
Pages : a793-a797
Other Publication Details
Paper Reg. ID: IJNRD_214415
Published Paper Id: IJNRD2403089
Research Area: Management
Author Type: Indian Author
Country: krishna, ANDHRA PRADESH, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2403089.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2403089
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