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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | UNDERSTANDING THE SHOPPING JOURNEY: FACTORS SHAPING CONSUMER CHOICES IN LOCAL STORES |
| Authors Name: | A.N.L. MANOHARI , Y. SWARNALATHA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_214415
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| Published Paper Id: | IJNRD2403089 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | Goal or objective: The descriptive research study set out to look into and comprehend. the Dynamics of In-Store Customer Behaviour: An Extensive Examination of the Elements Affecting Decisions to Buy Food Products, Limited to Tirupati District The research aims to investigate the elements affecting grocery product purchases Findings: - The purpose of the research is to identify the variables that affect consumers' choices to buy. Additionally, the research's findings will provide suggestions to companies and marketers on how to create in-store strategies in the retail industry in order to survive in a cutthroat market. Research Design, Methodology, and Approach: Using both quantitative and qualitative data, the study uses a descriptive research design. The respondents who have recently made an online purchase were chosen using the convenience sampling technique. Using statistical methods, the researcher used modelling using structural equations and confirmative factor analysis. Generalizability: The study looks at how broadly the results may be applied, and it becomes necessary to evaluate how customer behaviour is affected by variables that affect choices to buy in-store. Novelty: The study presents novelty by concentrating on a thorough examination of the variables impacting grocery product purchases made in-person, as well as by providing practical advice on how company owners and marketers may get a competitive edge. |
| Keywords: | - consumer behaviour, in-store shopping, purchasing decisions, business strategy, competitive advantage etc. |
| Cite Article: | "UNDERSTANDING THE SHOPPING JOURNEY: FACTORS SHAPING CONSUMER CHOICES IN LOCAL STORES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.a793-a797, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403089.pdf |
| Downloads: | 00052 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403089 Registration ID: 214415 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: a793-a797 Country: krishna, ANDHRA PRADESH, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403089 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403089 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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