Profit Analysis of Processed Cashew Nuts Marketers in Njaba Local Government Area of Imo State, Nigeria

Registration ID: IJNRD_213904

Published ID: IJNRD2403052

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Obi-Nwandikom, C.O, Anyiam, K.H, Okoro, F.N, Bekee, P.C, Enoch, O.C

Cashew nuts. Marketing strategy, profit, factors affecting profit

This study examined the profit analysis of processed cashew nuts marketers in Njaba Local Government Area of Imo State, Nigeria. Specific objectives were to identify and describe the strategies used by the processed cashew nuts marketers to sell the product, analyze the profit of processed cashew nuts marketers, and determine the factors affecting the profit of processed cashew nuts marketers in the study area. Primary data were collected using a well-structured questionnaire from 50 respondents who were selected through multistage, purposive and snowball sampling techniques. The data were analyzed using descriptive statistics, profit model, and Ordinary Least Square multiple regression. The results of the strategies used by the respondents showed that selling at motor parks, bus stops and junctions, packed in a corked bottle and a branded nylon were the most used strategies for marketing cashew nuts in the study area. The results of the profit analysis of cashew nuts showed that an average profit of N176,235.33 was realized from the sale of 7kg of processed cashew nuts in a month. An average of 10kg of raw cashew nuts were purchased for an average of N 35, 719.77 per kg. The result also showed that the respondents incurred an average marketing cost of N13,967.00 in a month. The return per investment revealed that the respondent earned 32kobo for every N 1 invested in cashew nuts marketing per month.

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Obi-Nwandikom, C.O, Anyiam, K.H, Okoro, F.N, Bekee, P.C, & Enoch, O.C (March-2024). Profit Analysis of Processed Cashew Nuts Marketers in Njaba Local Government Area of Imo State, Nigeria. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(3), a477-a482. https://ijnrd.org/papers/IJNRD2403052.pdf

Volume 9 Issue 3, March-2024

Pages : a477-a482

Paper Reg. ID: IJNRD_213904

Published Paper Id: IJNRD2403052

Research Area: Engineering

Author Type: Indian Author

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2403052.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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