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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | A Study To Identify The Popular Chocolate Brand At Vviet |
| Authors Name: | Varsha Chidambar Shekadar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_212533
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| Published Paper Id: | IJNRD2403009 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | Chocolate is one of the most consumed and loved food products in the world. However, different people may have different preferences and opinions about various chocolate brands. This study aims to explore the popularity and perception of different chocolate brands among the students of VVIET college, a reputed engineering institution in Karnataka, India. The study was done between the month of August and September. The study finds that Cadbury is the most popular and preferred chocolate brand among the students, followed by Kit Kat, Munch and other brands. The study also reveals that the students associate different attributes and emotions with different chocolate brands, such as quality, taste, happiness etc. The study concludes that chocolate consumption is influenced by various factors, such as personal preference, availability, affordability, mood, etc., and that chocolate brands need to cater to the diverse needs and expectations of their customers. |
| Keywords: | Brand ,Preferences, Attributes |
| Cite Article: | "A Study To Identify The Popular Chocolate Brand At Vviet", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.a98-a106, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403009.pdf |
| Downloads: | 000118786 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2403009 Registration ID: 212533 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: a98-a106 Country: Mysuru, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403009 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403009 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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