An empirical study on the understanding the perception towards Customer perception towards branded apparel

An empirical study on the understanding the perception towards Customer perception towards branded apparel

Registration ID: IJNRD_213688

Published ID: IJNRD2402216

DOI: Click Here to Get

Dr. R. Ganesh Kumar , MAHALAKSHMI V , DEVI E , SANTHOSH MADAN J

Purchase Decision, Customer Satisfaction, and Demand

With its incredible recent growth, the Indian apparel industry has been a remarkable success story and has brought immense pride to India. The industry has expanded at an incredible rate over the past 20 years, driven by concerns about professionalism and changing lifestyles. Despite the industry's insistence on professional treatment when marketing its products, there remains a discrepancy between expectations and actual delivery. The success of keeping the employee depends on the customer retention strategies that are developed. The study examined the findings of the researchers' earlier investigations and reviewed the literature survey. The study looked at the crucial procedures that well-known businesses used and how they affected the retention of customers. The thorough analysis is restricted to men's clothing, specifically t-shirts and shirts. An analysis is conducted on the impact that customer preferences, expectations, and satisfaction have on the purchasing decisions made by customers. All of the statements taken into consideration for the study contribute to improving customer retention in the apparel industry, as evidenced by the mean score of the variables in customer preference, customer expectation, customer satisfaction, and customer purchase decision being found to be above average level. In order to improve customers' positive purchase decisions, the company should concentrate on the parameters that were taken into consideration.

Published Paper   E-Certificate

"An empirical study on the understanding the perception towards Customer perception towards branded apparel", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 2, page no.c153-c159, February-2024, Available :https://ijnrd.org/papers/IJNRD2402216.pdf

Volume 9 Issue 2, February-2024

Pages : c153-c159

Paper Reg. ID: IJNRD_213688

Published Paper Id: IJNRD2402216

Downloads: 000121225

Research Area: Management

Country: Chennai, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2402216.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402216

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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