|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | An empirical study on the understanding the perception towards Customer perception towards branded apparel |
| Authors Name: | Dr. R. Ganesh Kumar , MAHALAKSHMI V , DEVI E , SANTHOSH MADAN J |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213688
|
| Published Paper Id: | IJNRD2402216 |
| Published In: | Volume 9 Issue 2, February-2024 |
| DOI: | |
| Abstract: | With its incredible recent growth, the Indian apparel industry has been a remarkable success story and has brought immense pride to India. The industry has expanded at an incredible rate over the past 20 years, driven by concerns about professionalism and changing lifestyles. Despite the industry's insistence on professional treatment when marketing its products, there remains a discrepancy between expectations and actual delivery. The success of keeping the employee depends on the customer retention strategies that are developed. The study examined the findings of the researchers' earlier investigations and reviewed the literature survey. The study looked at the crucial procedures that well-known businesses used and how they affected the retention of customers. The thorough analysis is restricted to men's clothing, specifically t-shirts and shirts. An analysis is conducted on the impact that customer preferences, expectations, and satisfaction have on the purchasing decisions made by customers. All of the statements taken into consideration for the study contribute to improving customer retention in the apparel industry, as evidenced by the mean score of the variables in customer preference, customer expectation, customer satisfaction, and customer purchase decision being found to be above average level. In order to improve customers' positive purchase decisions, the company should concentrate on the parameters that were taken into consideration. |
| Keywords: | Purchase Decision, Customer Satisfaction, and Demand |
| Cite Article: | "An empirical study on the understanding the perception towards Customer perception towards branded apparel", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.c153-c159, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402216.pdf |
| Downloads: | 000118769 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2402216 Registration ID: 213688 Published In: Volume 9 Issue 2, February-2024 DOI (Digital Object Identifier): Page No: c153-c159 Country: Chennai, Tamilnadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2402216 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2402216 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn