An empirical study on the understanding the perception towards Customer perception towards branded apparel

Registration ID: IJNRD_213688

Published ID: IJNRD2402216

DOI: Click Here to Get

Dr. R. Ganesh Kumar , MAHALAKSHMI V , DEVI E , SANTHOSH MADAN J

Purchase Decision, Customer Satisfaction, and Demand

With its incredible recent growth, the Indian apparel industry has been a remarkable success story and has brought immense pride to India. The industry has expanded at an incredible rate over the past 20 years, driven by concerns about professionalism and changing lifestyles. Despite the industry's insistence on professional treatment when marketing its products, there remains a discrepancy between expectations and actual delivery. The success of keeping the employee depends on the customer retention strategies that are developed. The study examined the findings of the researchers' earlier investigations and reviewed the literature survey. The study looked at the crucial procedures that well-known businesses used and how they affected the retention of customers. The thorough analysis is restricted to men's clothing, specifically t-shirts and shirts. An analysis is conducted on the impact that customer preferences, expectations, and satisfaction have on the purchasing decisions made by customers. All of the statements taken into consideration for the study contribute to improving customer retention in the apparel industry, as evidenced by the mean score of the variables in customer preference, customer expectation, customer satisfaction, and customer purchase decision being found to be above average level. In order to improve customers' positive purchase decisions, the company should concentrate on the parameters that were taken into consideration.

Published Paper   E-Certificate

Dr. R. Ganesh Kumar, MAHALAKSHMI V, DEVI E, & SANTHOSH MADAN J (February-2024). An empirical study on the understanding the perception towards Customer perception towards branded apparel. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(2), c153-c159. https://ijnrd.org/papers/IJNRD2402216.pdf

Volume 9 Issue 2, February-2024

Pages : c153-c159

Paper Reg. ID: IJNRD_213688

Published Paper Id: IJNRD2402216

Downloads: 000121985

Research Area: Management

Country: Chennai, Tamilnadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2402216.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402216

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details