Paper Title
The Effects of Digital Marketing on Consumer Behavior
Article Identifiers
Authors
Aarav Chopra
Keywords
Abstract
Understanding the impact of digital marketing on consumer behaviour in the Internet era is the main goal of this research. It demonstrates that, provided the content is of sufficient quality and relevance, advertising on social media and content marketing can significantly increase brand loyalty by interacting with customers on a deeper level and providing them with unique, out-of-the-ordinary experiences. If the right balance is discovered between utility and privacy, personalised digital marketing initiatives can have a significant impact on consumers' thoughts and behaviours. The research also highlights the importance of user-generated material in influencing consumers' decisions and ultimate purchases, such as reviews, ratings, and comments. These findings show how consumers' online behaviour is dynamic and offers crucial information for companies striving to maintain their position as market leaders.
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How To Cite (APA)
Aarav Chopra (February-2024). The Effects of Digital Marketing on Consumer Behavior. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(2), b285-b294. https://ijnrd.org/papers/IJNRD2402138.pdf
Issue
Volume 9 Issue 2, February-2024
Pages : b285-b294
Other Publication Details
Paper Reg. ID: IJNRD_213398
Published Paper Id: IJNRD2402138
Downloads: 000121987
Research Area: Commerce
Country: New Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2402138.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402138
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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