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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | The Effects of Digital Marketing on Consumer Behavior |
| Authors Name: | Aarav Chopra |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213398
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| Published Paper Id: | IJNRD2402138 |
| Published In: | Volume 9 Issue 2, February-2024 |
| DOI: | |
| Abstract: | Understanding the impact of digital marketing on consumer behaviour in the Internet era is the main goal of this research. It demonstrates that, provided the content is of sufficient quality and relevance, advertising on social media and content marketing can significantly increase brand loyalty by interacting with customers on a deeper level and providing them with unique, out-of-the-ordinary experiences. If the right balance is discovered between utility and privacy, personalised digital marketing initiatives can have a significant impact on consumers' thoughts and behaviours. The research also highlights the importance of user-generated material in influencing consumers' decisions and ultimate purchases, such as reviews, ratings, and comments. These findings show how consumers' online behaviour is dynamic and offers crucial information for companies striving to maintain their position as market leaders. |
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| Cite Article: | " The Effects of Digital Marketing on Consumer Behavior", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.b285-b294, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402138.pdf |
| Downloads: | 000118770 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2402138 Registration ID: 213398 Published In: Volume 9 Issue 2, February-2024 DOI (Digital Object Identifier): Page No: b285-b294 Country: New Delhi, Delhi, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2402138 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2402138 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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