Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry

Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry

Registration ID: IJNRD_213680

Published ID: IJNRD2402096

DOI: Click Here to Get

Dr KAVIPRAGASH R

In the rapidly evolving landscape of the footwear industry, understanding consumer behavior is paramount. This paper delves into the intricate dynamics between personal trust and shopping behavior, two pivotal factors influencing consumer decisions. We decode these elements, shedding light on how trust, shaped by brand authenticity, quality assurance, and personalized experiences, impacts shopping behaviour. The study further explores how the advent of digital platforms and the surge in online shopping have redefined these dynamics, emphasizing the role of e-reputation and customer reviews. The findings offer valuable insights for footwear retailers, paving the way for strategies that foster trust, enhance customer engagement, and ultimately drive sales in this competitive industry. This research stands at the intersection of psychology, commerce, and digital trends, contributing to the broader discourse on consumer behavior in the digital age.

Published Paper   E-Certificate

"Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a852-a855, February-2024, Available :https://ijnrd.org/papers/IJNRD2402096.pdf

Volume 9 Issue 2, February-2024

Pages : a852-a855

Paper Reg. ID: IJNRD_213680

Published Paper Id: IJNRD2402096

Downloads: 000121218

Research Area: Arts

Country: COIMBATORE, TAMIL NADU, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2402096.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402096

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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