INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
In the rapidly evolving landscape of the footwear industry, understanding consumer behavior is paramount. This paper delves into the intricate dynamics between personal trust and shopping behavior, two pivotal factors influencing consumer decisions. We decode these elements, shedding light on how trust, shaped by brand authenticity, quality assurance, and personalized experiences, impacts shopping behaviour. The study further explores how the advent of digital platforms and the surge in online shopping have redefined these dynamics, emphasizing the role of e-reputation and customer reviews. The findings offer valuable insights for footwear retailers, paving the way for strategies that foster trust, enhance customer engagement, and ultimately drive sales in this competitive industry. This research stands at the intersection of psychology, commerce, and digital trends, contributing to the broader discourse on consumer behavior in the digital age.
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"Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a852-a855, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402096.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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