Paper Title
Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry
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Authors
Dr KAVIPRAGASH R
Keywords
Abstract
In the rapidly evolving landscape of the footwear industry, understanding consumer behavior is paramount. This paper delves into the intricate dynamics between personal trust and shopping behavior, two pivotal factors influencing consumer decisions. We decode these elements, shedding light on how trust, shaped by brand authenticity, quality assurance, and personalized experiences, impacts shopping behaviour. The study further explores how the advent of digital platforms and the surge in online shopping have redefined these dynamics, emphasizing the role of e-reputation and customer reviews. The findings offer valuable insights for footwear retailers, paving the way for strategies that foster trust, enhance customer engagement, and ultimately drive sales in this competitive industry. This research stands at the intersection of psychology, commerce, and digital trends, contributing to the broader discourse on consumer behavior in the digital age.
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How To Cite (APA)
Dr KAVIPRAGASH R (February-2024). Decoding Consumer Factors: The Interplay of Personal Trust and Shopping Behaviour in the Footwear Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(2), a852-a855. https://ijnrd.org/papers/IJNRD2402096.pdf
Issue
Volume 9 Issue 2, February-2024
Pages : a852-a855
Other Publication Details
Paper Reg. ID: IJNRD_213680
Published Paper Id: IJNRD2402096
Downloads: 000121986
Research Area: Arts
Country: COIMBATORE, TAMIL NADU, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2402096.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402096
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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