INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study investigates retailers' brand preference and awareness of Instant Food Products. A sample of 176 retailers was surveyed using a Structured Questionnaire. Data was collected on factors influencing buying decisions, purchasing frequency, preferred brand, and overall satisfaction level. The majority of retailers preferred Aachi as their preferred brand. Statistical tools like Chi Square and Regression Analysis were used for analysis.
Keywords:
Brand preference , Instant food, retailers.
Cite Article:
"Study on RETAILERS BRAND PREFERENCE TOWARDS INSTANT FOOD MIXES IN THOOTHUKUDI", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a324-a352, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402037.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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