INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Digital marketing has become an integral part of the home appliance industry’s strategy to connect with consumers in the dynamic market of India. This research provides a thorough examination of the digital campaigns implemented by leading home appliance brands in the country. From leveraging social media platforms to implementing search engine optimization, the study delves into the multifaceted approaches employed by brands to enhance their online presence and engage with the Indian consumer. The analysis not only explores the effectiveness of these campaigns in terms of reach and engagement but also investigates how digital strategies contribute to the overall consumer experience in the home appliance sector. Insights derived from this research aim to guide industry practitioners and marketers in optimizing their digital campaigns for heightened consumer satisfaction and brand loyalty
Keywords:
Home appliances, Digital Campaigns, Brands, Home Appliance brands, Digital marketing
Cite Article:
"A Comprehensive Analysis of Home Appliance Brand’s Digital Campaigns in India", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a166-a171, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402023.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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