A Comprehensive Analysis of Home Appliance Brand’s Digital Campaigns in India

Registration ID: IJNRD_213289

Published ID: IJNRD2402023

DOI: http://doi.one/10.1729/Journal.37856

Neerati Hari Krishna , Chandresh chakravorty

Home appliances, Digital Campaigns, Brands, Home Appliance brands, Digital marketing

Digital marketing has become an integral part of the home appliance industry’s strategy to connect with consumers in the dynamic market of India. This research provides a thorough examination of the digital campaigns implemented by leading home appliance brands in the country. From leveraging social media platforms to implementing search engine optimization, the study delves into the multifaceted approaches employed by brands to enhance their online presence and engage with the Indian consumer. The analysis not only explores the effectiveness of these campaigns in terms of reach and engagement but also investigates how digital strategies contribute to the overall consumer experience in the home appliance sector. Insights derived from this research aim to guide industry practitioners and marketers in optimizing their digital campaigns for heightened consumer satisfaction and brand loyalty

Published Paper   E-Certificate

Neerati Hari Krishna & Chandresh chakravorty (February-2024). A Comprehensive Analysis of Home Appliance Brand’s Digital Campaigns in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(2), a166-a171. http://doi.one/10.1729/Journal.37856

Volume 9 Issue 2, February-2024

Pages : a166-a171

Paper Reg. ID: IJNRD_213289

Published Paper Id: IJNRD2402023

Downloads: 000121991

Research Area: Management

Country: Rangareddy, Telangana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2402023.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402023

Crossref DOI: http://doi.one/10.1729/Journal.37856

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

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