A Comprehensive Analysis of Home Appliance Brand’s Digital Campaigns in India

A Comprehensive Analysis of Home Appliance Brand’s Digital Campaigns in India

Registration ID: IJNRD_213289

Published ID: IJNRD2402023

DOI: http://doi.one/10.1729/Journal.37856

Neerati Hari Krishna , Chandresh chakravorty

Home appliances, Digital Campaigns, Brands, Home Appliance brands, Digital marketing

Digital marketing has become an integral part of the home appliance industry’s strategy to connect with consumers in the dynamic market of India. This research provides a thorough examination of the digital campaigns implemented by leading home appliance brands in the country. From leveraging social media platforms to implementing search engine optimization, the study delves into the multifaceted approaches employed by brands to enhance their online presence and engage with the Indian consumer. The analysis not only explores the effectiveness of these campaigns in terms of reach and engagement but also investigates how digital strategies contribute to the overall consumer experience in the home appliance sector. Insights derived from this research aim to guide industry practitioners and marketers in optimizing their digital campaigns for heightened consumer satisfaction and brand loyalty

Published Paper   E-Certificate

"A Comprehensive Analysis of Home Appliance Brand’s Digital Campaigns in India", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a166-a171, February-2024, Available :https://ijnrd.org/papers/IJNRD2402023.pdf

Volume 9 Issue 2, February-2024

Pages : a166-a171

Paper Reg. ID: IJNRD_213289

Published Paper Id: IJNRD2402023

Downloads: 000121221

Research Area: Management

Country: Rangareddy, Telangana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2402023.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2402023

DOI: http://doi.one/10.1729/Journal.37856

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area