INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Digital technologies like mobility platforms, virtual reality, Internet of Things,
and artificial intelligence are disrupting business models across sectors. The automotive retail
industry has long relied on traditional physical store sales but is now undergoing a significant
digital transformation. This transformation is being driven by rising internet usage,
smartphones enabling on-the-go access to information, and changing consumer preferences -
customers now expect an omnichannel and personalized car buying experience like other
digitally-advanced retail sectors. This paper reviews existing literature on how this
transformation is impacting various areas of automotive retail. Firstly, the shift to online and
mobile channels is analyzed - online discovery, digital marketing, social reputation
management and lead management systems are emerging sales tools dealerships are adopting.
Secondly, the backend processes around inventory, document management, customer
communication and workflows are transitioning from manual paper-trails to fully digitized
systems integrated across showroom, service center, websites and phones. Thirdly, connected
technologies like vehicle telematics and Internet of Things enabled service reminders are
changing the vehicle service model through predictive maintenance. Lastly, data aggregation
solutions provide customer and operations insights to improve loyalty and profitability. some
key objectives this exploratory research aims to provide data-driven insights into are:
assessing the current digital maturity levels across dealerships, figuring out potential
profitability improvements from digital investments, recommending priority technologies for
adoption, and more importantly - highlighting proven best practices from industry examples
of successful dealer digital transformation. Surveys of both dealership owners and service
managers will provide crucial primary data-points to guide stakeholders seeking this
transformation.
Keywords:
automobile, digital, dealership, service
Cite Article:
"Digital Transformation in the Automotive Dealer and Service Center", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a95-a103, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402013.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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