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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | PERCEIVED VALUE AND CUSTOMER SATISFACTION ON SHAKEROAD MILK TEA SHOP: BASIS FOR PRODUCT VALUE PROPOSITION |
| Authors Name: | EVA MAY F. ABASTAR , AIZA B. RED , JOSE NOEL MIRAS , DEBBIE ROSE B. FABIAN |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213290
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| Published Paper Id: | IJNRD2402010 |
| Published In: | Volume 9 Issue 2, February-2024 |
| DOI: | |
| Abstract: | The study’s main objective was to determine the perceived value and customer satisfaction on Shakeroad Milk Tea Shop. The researchers aimed to determine the demographic profile of the participants; the customer perceived value towards Shakeroad Milk Tea Shop; customers’ level of satisfaction; significant relationship between perceived value and customer satisfaction; and propose an enhancement for product value proposition. utilizing a thorough analysis of perceived value and customer satisfaction in terms of emotional, social, functional, and environmental value. The researchers used the descriptive quantitative research design which is a technique for gathering measurable data for statistical analysis of a population sample. The researchers used a survey questionnaire, and the data were gathered from 100 customers of Shakeroad Milk Tea Shop. After carefully analyzing the gathered data, the researchers concluded that Shakeroad Milk Tea Shop has excellent value as perceived by its customers. In terms of satisfaction, most of the participants were very satisfied in the products. Furthermore, there was a significant relationship between perceived value and customer satisfaction in Shakeroad Milk Tea Shop. The researchers proposed product value proposition to the shop such as personalized messages on the packaging, providing board games and card games, sugar level option, using recyclable cups and switch to paper straw. The goal of enhancing product value propositions was aligned with these suggested value propositions. |
| Keywords: | perceived value, customer satisfaction, social value, functional value, emotional value, environmental value, product value proposition |
| Cite Article: | "PERCEIVED VALUE AND CUSTOMER SATISFACTION ON SHAKEROAD MILK TEA SHOP: BASIS FOR PRODUCT VALUE PROPOSITION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a75-a79, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402010.pdf |
| Downloads: | 000118765 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2402010 Registration ID: 213290 Published In: Volume 9 Issue 2, February-2024 DOI (Digital Object Identifier): Page No: a75-a79 Country: TANZA, CAVITE, CAVITE STATE UNIVERSITY-TANZA CAMPUS, Philippines Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2402010 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2402010 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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