PERCEIVED VALUE AND CUSTOMER SATISFACTION ON SHAKEROAD MILK TEA SHOP: BASIS FOR PRODUCT VALUE PROPOSITION

Registration ID: IJNRD_213290

Published ID: IJNRD2402010

DOI: Click Here to Get

EVA MAY F. ABASTAR , AIZA B. RED , JOSE NOEL MIRAS , DEBBIE ROSE B. FABIAN

perceived value, customer satisfaction, social value, functional value, emotional value, environmental value, product value proposition

The study’s main objective was to determine the perceived value and customer satisfaction on Shakeroad Milk Tea Shop. The researchers aimed to determine the demographic profile of the participants; the customer perceived value towards Shakeroad Milk Tea Shop; customers’ level of satisfaction; significant relationship between perceived value and customer satisfaction; and propose an enhancement for product value proposition. utilizing a thorough analysis of perceived value and customer satisfaction in terms of emotional, social, functional, and environmental value. The researchers used the descriptive quantitative research design which is a technique for gathering measurable data for statistical analysis of a population sample. The researchers used a survey questionnaire, and the data were gathered from 100 customers of Shakeroad Milk Tea Shop. After carefully analyzing the gathered data, the researchers concluded that Shakeroad Milk Tea Shop has excellent value as perceived by its customers. In terms of satisfaction, most of the participants were very satisfied in the products. Furthermore, there was a significant relationship between perceived value and customer satisfaction in Shakeroad Milk Tea Shop. The researchers proposed product value proposition to the shop such as personalized messages on the packaging, providing board games and card games, sugar level option, using recyclable cups and switch to paper straw. The goal of enhancing product value propositions was aligned with these suggested value propositions.

Published Paper   E-Certificate

EVA MAY F. ABASTAR, AIZA B. RED, JOSE NOEL MIRAS, & DEBBIE ROSE B. FABIAN (February-2024). PERCEIVED VALUE AND CUSTOMER SATISFACTION ON SHAKEROAD MILK TEA SHOP: BASIS FOR PRODUCT VALUE PROPOSITION. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(2), a75-a79. https://ijnrd.org/papers/IJNRD2402010.pdf

Volume 9 Issue 2, February-2024

Pages : a75-a79

Paper Reg. ID: IJNRD_213290

Published Paper Id: IJNRD2402010

Downloads: 000121988

Research Area: Management

Country: TANZA, CAVITE, CAVITE STATE UNIVERSITY-TANZA CAMPUS, Philippines

Published Paper PDF: https://ijnrd.org/papers/IJNRD2402010.pdf

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