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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | The Role of Influencers in Shaping Fashion Trends and Consumer Behaviour. |
| Authors Name: | Umar Orawala , Ahmed Khot |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213208
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| Published Paper Id: | IJNRD2402003 |
| Published In: | Volume 9 Issue 2, February-2024 |
| DOI: | |
| Abstract: | In recent years, the fashion industry has witnessed a significant shift in the way consumers perceive and engage with trends. This transformation can be attributed, in large part, to the rise of social media influencers who have become powerful agents of change. This research paper explores the multifaceted role of influencers in shaping fashion trends and consumer behavior. It delves into the mechanisms through which influencers impact fashion, analyzes their influence on consumer decision-making, and discusses the implications of this phenomenon on the fashion industry and marketing strategies. Through a comprehensive review of existing literature and case studies, this paper offers insights into the evolving landscape of fashion consumption in the digital age. |
| Keywords: | Fashion, trends, influencers, consumers |
| Cite Article: | "The Role of Influencers in Shaping Fashion Trends and Consumer Behaviour.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 2, page no.a24-a30, February-2024, Available :http://www.ijnrd.org/papers/IJNRD2402003.pdf |
| Downloads: | 000118768 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2402003 Registration ID: 213208 Published In: Volume 9 Issue 2, February-2024 DOI (Digital Object Identifier): Page No: a24-a30 Country: Bhiwandi, Maharashtra , India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2402003 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2402003 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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