THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE DIGITAL MARKETING LANDSCAPE

Registration ID: IJNRD_213080

Published ID: IJNRD2401323

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Dr. Sudhakar Baburao Jadhav

Digital Marketing, Artificial intelligence, Tools, Impact, Future

Artificial intelligence (AI) has become a pivotal asset in enhancing the landscape of digital marketing. Marketers leverage AI to elevate product quality, expedite the delivery of targeted advertisements, and gain deeper insights into the data patterns of their audience. The application of AI extends to crafting highly personalized customer experiences across diverse channels, ranging from email campaigns to social media posts. By harnessing AI, marketers gain a profound understanding of audience interactions and can tailor messaging for maximum resonance. However, the integration of AI in marketing strategies poses challenges, particularly in maintaining transparency with customers. Striking a balance between leveraging AI capabilities and being transparent about their usage remains a key concern for brands. As the adoption of AI-powered products increases, there is a growing expectation for transparency regarding the functionality of these technologies and their implications for privacy. AI's impact in digital marketing is multifaceted, contributing to improved website navigation, targeted advertising through computer vision, and integration into various daily marketing tools. Marketers benefit from AI in tasks such as social media management, graphic design, content creation, and keyword research. Furthermore, AI facilitates automation in customer service and lead generation by handling repetitive tasks. The potential of AI extends to answering basic customer inquiries about products or services without human intervention. This study employs content analysis and interview methods to examine the diverse applications of AI tools in digital marketing and elucidates how these tools enhance the projects undertaken by digital marketers. The findings emphasize the potential of AI not only in streamlining current marketing tasks but also in providing valuable insights into consumer behavior, thereby offering a glimpse into a future where AI significantly simplifies the lives of marketers.

Published Paper   E-Certificate

Dr. Sudhakar Baburao Jadhav (January-2024). THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE DIGITAL MARKETING LANDSCAPE. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(1), d167-d174. https://ijnrd.org/papers/IJNRD2401323.pdf

Volume 9 Issue 1, January-2024

Pages : d167-d174

Paper Reg. ID: IJNRD_213080

Published Paper Id: IJNRD2401323

Downloads: 000121994

Research Area: Other

Author Type: Indian Author

Country: PUNE, MH, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2401323.pdf

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