|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE DIGITAL MARKETING LANDSCAPE |
| Authors Name: | Dr. Sudhakar Baburao Jadhav |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_213080
|
| Published Paper Id: | IJNRD2401323 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | Artificial intelligence (AI) has become a pivotal asset in enhancing the landscape of digital marketing. Marketers leverage AI to elevate product quality, expedite the delivery of targeted advertisements, and gain deeper insights into the data patterns of their audience. The application of AI extends to crafting highly personalized customer experiences across diverse channels, ranging from email campaigns to social media posts. By harnessing AI, marketers gain a profound understanding of audience interactions and can tailor messaging for maximum resonance. However, the integration of AI in marketing strategies poses challenges, particularly in maintaining transparency with customers. Striking a balance between leveraging AI capabilities and being transparent about their usage remains a key concern for brands. As the adoption of AI-powered products increases, there is a growing expectation for transparency regarding the functionality of these technologies and their implications for privacy. AI's impact in digital marketing is multifaceted, contributing to improved website navigation, targeted advertising through computer vision, and integration into various daily marketing tools. Marketers benefit from AI in tasks such as social media management, graphic design, content creation, and keyword research. Furthermore, AI facilitates automation in customer service and lead generation by handling repetitive tasks. The potential of AI extends to answering basic customer inquiries about products or services without human intervention. This study employs content analysis and interview methods to examine the diverse applications of AI tools in digital marketing and elucidates how these tools enhance the projects undertaken by digital marketers. The findings emphasize the potential of AI not only in streamlining current marketing tasks but also in providing valuable insights into consumer behavior, thereby offering a glimpse into a future where AI significantly simplifies the lives of marketers. |
| Keywords: | Digital Marketing, Artificial intelligence, Tools, Impact, Future |
| Cite Article: | "THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE DIGITAL MARKETING LANDSCAPE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.d167-d174, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401323.pdf |
| Downloads: | 000118761 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2401323 Registration ID: 213080 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: d167-d174 Country: PUNE, MH, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2401323 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2401323 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn