IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING

IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING

Registration ID: IJNRD_213069

Published ID: IJNRD2401296

DOI: Click Here to Get

Thatipally Snehanjali , Chandresh Chakravorty

Immersive Technologies, Augmented Reality, AR, Virtual Reality, VR, Mixed Reality, MR, Extended Reality, XR, Marketing, Customers, Impact

This paper explores how immersive technologies like Augmented reality (AR), Virtual reality (VR), Mixed reality (MR) and Extended reality (XR) are revolutionizing modern marketing tactics. The use of immersive technologies becomes essential to alter the marketing landscape as companies look to customize and engage with customers in more appealing ways. This study focuses on numerous ways that immersive technologies are influencing marketing strategies. It looks at how these technologies set businesses apart and offer useful information for well-informed decision-making. It explores how immersive technologies affect how products are visualized so that buyers may engage with them in virtual environments and feel more comfortable about their purchases. It examines how immersive advertising strategies helps produce brand interactions that are memorable. The report emphasizes the importance of immersive technology in creating in-store and event experiences, as well as their integration with social media platforms for greater reach. Understanding and utilizing immersive technology in marketing is essential to stay ahead in cutthroat industries.

Published Paper   E-Certificate

"IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 1, page no.c760-c763, January-2024, Available :https://ijnrd.org/papers/IJNRD2401296.pdf

Volume 9 Issue 1, January-2024

Pages : c760-c763

Paper Reg. ID: IJNRD_213069

Published Paper Id: IJNRD2401296

Downloads: 000121119

Research Area: Management

Country: Hyderabad, Telangana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2401296.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401296

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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