IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING

Registration ID: IJNRD_213069

Published ID: IJNRD2401296

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Thatipally Snehanjali, Chandresh Chakravorty

Immersive Technologies, Augmented Reality, AR, Virtual Reality, VR, Mixed Reality, MR, Extended Reality, XR, Marketing, Customers, Impact

This paper explores how immersive technologies like Augmented reality (AR), Virtual reality (VR), Mixed reality (MR) and Extended reality (XR) are revolutionizing modern marketing tactics. The use of immersive technologies becomes essential to alter the marketing landscape as companies look to customize and engage with customers in more appealing ways. This study focuses on numerous ways that immersive technologies are influencing marketing strategies. It looks at how these technologies set businesses apart and offer useful information for well-informed decision-making. It explores how immersive technologies affect how products are visualized so that buyers may engage with them in virtual environments and feel more comfortable about their purchases. It examines how immersive advertising strategies helps produce brand interactions that are memorable. The report emphasizes the importance of immersive technology in creating in-store and event experiences, as well as their integration with social media platforms for greater reach. Understanding and utilizing immersive technology in marketing is essential to stay ahead in cutthroat industries.

Published Paper   E-Certificate

Thatipally Snehanjali & Chandresh Chakravorty (January-2024). IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(1), c760-c763. https://ijnrd.org/papers/IJNRD2401296.pdf

Volume 9 Issue 1, January-2024

Pages : c760-c763

Paper Reg. ID: IJNRD_213069

Published Paper Id: IJNRD2401296

Downloads: 000121991

Research Area: Management

Author Type: Indian Author

Country: Hyderabad, Telangana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2401296.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401296

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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