IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING

Registration ID: IJNRD_213069

Published ID: IJNRD2401296

DOI: Click Here to Get

Thatipally Snehanjali , Chandresh Chakravorty

Immersive Technologies, Augmented Reality, AR, Virtual Reality, VR, Mixed Reality, MR, Extended Reality, XR, Marketing, Customers, Impact

This paper explores how immersive technologies like Augmented reality (AR), Virtual reality (VR), Mixed reality (MR) and Extended reality (XR) are revolutionizing modern marketing tactics. The use of immersive technologies becomes essential to alter the marketing landscape as companies look to customize and engage with customers in more appealing ways. This study focuses on numerous ways that immersive technologies are influencing marketing strategies. It looks at how these technologies set businesses apart and offer useful information for well-informed decision-making. It explores how immersive technologies affect how products are visualized so that buyers may engage with them in virtual environments and feel more comfortable about their purchases. It examines how immersive advertising strategies helps produce brand interactions that are memorable. The report emphasizes the importance of immersive technology in creating in-store and event experiences, as well as their integration with social media platforms for greater reach. Understanding and utilizing immersive technology in marketing is essential to stay ahead in cutthroat industries.

Published Paper   E-Certificate

Thatipally Snehanjali & Chandresh Chakravorty (January-2024). IMPACT OF IMMERSIVE TECHNOLOGIES ON MARKETING. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(1), c760-c763. https://ijnrd.org/papers/IJNRD2401296.pdf

Volume 9 Issue 1, January-2024

Pages : c760-c763

Paper Reg. ID: IJNRD_213069

Published Paper Id: IJNRD2401296

Downloads: 000121978

Research Area: Management

Country: Hyderabad, Telangana, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2401296.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401296

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details