Public Relations and Managing Post-election interpersonal conflicts among citizens during the 2023 general elections in Nigeria

Registration ID: IJNRD_212390

Published ID: IJNRD2401229

DOI: Click Here to Get

Sunny Mbazie , Sunday Eze Ikeokwu

Public Relations, managing, post-election, interpersonal conflicts

The 2023 general elections in Nigeria overheated the polity, generated sentiments and hate speeches which divided people and affected their personal relationship. This paper, therefore, examined how public relations could be deployed in managing interpersonal conflicts among people in Choba, as a result of the election. Three objectives were formulated. The theories used were cognitive dissonance and frustration aggression. Survey design including a focus group discussion helped in extracting the data. The population of the community was put at 5281 while the sample size was 361. four persons were used for the focus group discussion. The study found out that public relations could be used to manage the interpersonal conflicts through dialogue, public enlightenment, jingles among other findings. It recommended that the Nigerian Institute of Public Relations (NIPR Rivers Chapter) should be the organization to drive the reconciliation of the interpersonal conflicts in 2023 general election using interpersonal and mass communication activities to douse a lot of ill feelings arising from the elections in the community.

Published Paper   E-Certificate

Sunny Mbazie & Sunday Eze Ikeokwu (January-2024). Public Relations and Managing Post-election interpersonal conflicts among citizens during the 2023 general elections in Nigeria. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 9(1), c229-c235. https://ijnrd.org/papers/IJNRD2401229.pdf

Volume 9 Issue 1, January-2024

Pages : c229-c235

Paper Reg. ID: IJNRD_212390

Published Paper Id: IJNRD2401229

Downloads: 000121982

Research Area: Social Science and Humanities 

Country: Choba-Port Harcourt, Rivers, Nigeria

Published Paper PDF: https://ijnrd.org/papers/IJNRD2401229.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401229

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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