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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Female Voices in the Popular Ads: A Critical Humanistic Study |
| Authors Name: | Romy Tuli , Dr. Nancy |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_212779
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| Published Paper Id: | IJNRD2401225 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | The sole management of household chores has made India a challenging place to live in for working females. Betty Friedan raised her voice for the equality of payment to females when work was equal in twentieth century United States of America. In the current scenario, the equality of work for both males and females is equally challenging. Females are not only earning money but organizing their homes solely. This study is Mixed research and is going to textually analyse the popular laundry Ads and a campaign [hashtag] ShareTheLoad through their advertisements available on their YouTube channel in the light of Critical Humanism and digital feminism. This paper is going to study the condition of middle-class working females in India in association with the technology they use for household chores. This research also analysis how far the gendering of technology is done in the Indian Society to engulf females in the old clutches of patriarchy. The research hints about the relevance of the involvement of technology in the life of the people with special reference to the selected females. The market interest of the company behind this campaign is highlighted. |
| Keywords: | Critical Humanism, Household, Sharing, Female |
| Cite Article: | "Female Voices in the Popular Ads: A Critical Humanistic Study", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.c197-c201, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401225.pdf |
| Downloads: | 000118761 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2401225 Registration ID: 212779 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: c197-c201 Country: BATHINDA, Punjab, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2401225 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2401225 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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