Decoding Consumer Choice: A Comprehensive Exploration of Psychological Influences on Consumer Buying Behavior

Decoding Consumer Choice: A Comprehensive Exploration of Psychological Influences on Consumer Buying Behavior

Registration ID: IJNRD_212580

Published ID: IJNRD2401151

DOI: Click Here to Get

Sana Fatmi , Prof. A.K. Malviya

Consumer Psychology, Consumer Choice, Decision making, Perception, Attitude, Memory, Learning.

This research paper explores the multifaceted area of psychological factors that intricately shape consumer behavior in the marketplace. Anchored in the perceptual process, comprising exposure, attention, and interpretation, the study examines how individuals interact with stimuli, make decisions, and form relationships with products and brands. Additionally, the research delves into the role of learning and expertise, highlighting the continuous learning process that fosters expertise development, guides decision-making, and influences consumer preferences. In addition, the study explores the relationship between learning and expertise, emphasizing how ongoing learning promotes the growth of expertise, directs decision-making, and shapes consumer preferences. A detailed outline of the complex network of psychological elements influencing consumer behavior is given in this research study. Through the process of dissecting exposure, attention, interpretation, memory, familiarity, learning, expertise, and attitudes, companies can acquire important knowledge that helps them develop customized marketing strategies that genuinely engage customers and build enduring relationships within the cutthroat industry. The findings of this study highlight how important it is to identify and address the many psychological factors that influence people's decision-making processes while they shop.

Published Paper   E-Certificate

"Decoding Consumer Choice: A Comprehensive Exploration of Psychological Influences on Consumer Buying Behavior", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 1, page no.b463-b473, January-2024, Available :https://ijnrd.org/papers/IJNRD2401151.pdf

Volume 9 Issue 1, January-2024

Pages : b463-b473

Paper Reg. ID: IJNRD_212580

Published Paper Id: IJNRD2401151

Downloads: 000121145

Research Area: Commerce

Country: prayagraj, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2401151.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401151

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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