Paper Title
Unveiling the Impact of Advertising: A Comprehensive Review across Generations
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Authors
Haifaa Mohammad , Aaliya Ahmed
Keywords
Abstract
This review examines the multifaceted effects of advertising on adults, teens, and children. The impact of advertising is analyzed across different age groups, considering psychological, social, and health-related outcomes. For adults, advertising influences purchasing behavior, shapes perceptions of societal norms, and contributes to the construction of identity. Teenagers, as a prominent target audience, experience both positive and negative consequences, including increased consumerism, the formation of self-identity, and susceptibility to risky behaviors. The effects on children, while complex, encompass influences on dietary habits, body image, and materialistic values. The review underscores the importance of media literacy education as a protective measure and suggests that further research is needed to comprehend the evolving landscape of advertising and its implications on diverse demographic groups
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"Unveiling the Impact of Advertising: A Comprehensive Review across Generations", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 1, page no.b319-b331, January-2024, Available :https://ijnrd.org/papers/IJNRD2401138.pdf
Issue
Volume 9 Issue 1, January-2024
Pages : b319-b331
Other Publication Details
Paper Reg. ID: IJNRD_212473
Published Paper Id: IJNRD2401138
Downloads: 000121157
Research Area: Social Science and HumanitiesÂ
Country: Srinagar, Srinagar, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2401138.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2401138
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.
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