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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Assessing Consumer Willingness to Pay for Regenerative Agriculture Products: A Case Study of Kodagu District |
| Authors Name: | Ajay Kumar V.S , Dr. Ajay Noronha |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_212101
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| Published Paper Id: | IJNRD2401081 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | The pursuit of sustainable farming methods is contingent upon comprehending customer inclinations. This case study uses a thorough questionnaire survey as the only method of investigation into Kodagu residents' willingness to pay (WTP) for items derived from regenerative agriculture. The study used a carefully crafted survey instrument to investigate consumer motivations and attitudes by administering it to a representative sample of one hundred randomly chosen Kodagu consumers. The comprehensive quantitative data that was gathered was then analyzed using statistical techniques including correlation analysis, linear regression and one-way analysis of variance (ANOVA). While acknowledging the environmental benefits of regenerative practices, the study revealed a complex relationship with WTP. Environmental concerns alone did not consistently translate into a higher price preference. Analyzing the data through ANOVA exposed household income as a significant factor influencing WTP, suggesting targeted marketing strategies for different income segments might hold greater promise. Despite statistically explaining only a small portion of the variance in WTP, the linear regression model provided valuable insights into the likely influence of unmeasured factors beyond environmental concerns. Building trust in producers and certification systems emerged as potential avenues for further investigation, highlighting the need for holistic strategies that address not just environmental benefits but also trust and value perception. This survey-based case study sheds light on the multifaceted nature of consumer WTP for regenerative agriculture in Kodagu. |
| Keywords: | Regenerative Agriculture, Willingness to Pay (WTP), Income Sensitivity, product-specific Value, Trust and Holistic Strategies |
| Cite Article: | "Assessing Consumer Willingness to Pay for Regenerative Agriculture Products: A Case Study of Kodagu District", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.a704-a716, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401081.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2401081 Registration ID: 212101 Published In: Volume 9 Issue 1, January-2024 DOI (Digital Object Identifier): Page No: a704-a716 Country: Mangaluru, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2401081 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2401081 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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