INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The Indian Telecommunications Industry stands out as the world's fastest-growing and most competitive sector, boasting the largest subscriber base in Asia. With heightened competition within the Indian telecommunications landscape, customer retention has emerged as a focal point for telecommunications providers. This paper aims to investigate the impact of experience marketing on customer retention in the Indian Telecommunications industry. Utilizing primary data collected through a validated set of structured questionnaires, distributed to a selected sample of 402 respondents across the country, the study employed correlation and regression analysis to test formulated research questions and hypotheses. The findings revealed a robust and positive correlation between experience marketing and customer retention in the Indian Telecommunications industry. The study concludes that Customer Service Quality, Customer Brand Relationship, and Customer Emotional Experience serve as significant indicators and dimensions of Experience Marketing, contributing to enhanced customer retention in Telecommunication Firms in India. Recommendations include a shift from traditional marketing approaches to an experience-based marketing strategy for Telecommunication operators in India to stay relevant and competitive in the globalized telecommunications industry.
""Marketing Experiences and Customer Retention in the Indian Telecommunications Sector"", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 1, page no.a623-a634, January-2024, Available :http://www.ijnrd.org/papers/IJNRD2401072.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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