Paper Title
Functions of Artificial Intelligence in the E-commerce Sector
Article Identifiers
Authors
DR.TRUPTI SANDEEP THORAT
Keywords
Electronic Commerce, Online transactions, Exchange of goods, Artificial Intelligence (AI)
Abstract
In the contemporary world, the omnipresence of artificial intelligence (AI) is undeniable, reaching even those secluded from modern advancements. AI, functioning as a virtual realm, has emerged as a solution to numerous human challenges, aiming to simplify daily life. Visionaries in the business realm have recognized the potential of integrating AI into e-commerce operations, primarily with the intention of influencing customer behavior and decisions in favor of specific brands and products. This integration manifests in various forms such as Intelligent Logistics, Inventory Control, and development of Chatbots, Price Optimization, and Forecasting Trends. This paper delves into the innovative application of artificial intelligence as a transformative tool in the e-commerce sector, emphasizing its positive impact in the context of India. The objective is to assess the influence of AI on Electronic Commerce based on existing studies. The advent of AI has ushered in a plethora of novel ideas for e-commerce development, elevating its value and facilitating multi-dimensional growth. This paper concludes that AI has played a pivotal role in augmenting e-commerce operations, fostering a more personalized and efficient digital marketplace.
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How To Cite (APA)
DR.TRUPTI SANDEEP THORAT (December-2023). Functions of Artificial Intelligence in the E-commerce Sector. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), e443-e447. https://ijnrd.org/papers/IJNRD2312442.pdf
Issue
Volume 8 Issue 12, December-2023
Pages : e443-e447
Other Publication Details
Paper Reg. ID: IJNRD_212203
Published Paper Id: IJNRD2312442
Downloads: 000121980
Research Area: Commerce
Country: RAIGAD, MAHARASHTRA, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2312442.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312442
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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