Functions of Artificial Intelligence in the E-commerce Sector

Functions of Artificial Intelligence in the E-commerce Sector

Registration ID: IJNRD_212203

Published ID: IJNRD2312442

DOI: Click Here to Get

DR.TRUPTI SANDEEP THORAT

Electronic Commerce, Online transactions, Exchange of goods, Artificial Intelligence (AI)

In the contemporary world, the omnipresence of artificial intelligence (AI) is undeniable, reaching even those secluded from modern advancements. AI, functioning as a virtual realm, has emerged as a solution to numerous human challenges, aiming to simplify daily life. Visionaries in the business realm have recognized the potential of integrating AI into e-commerce operations, primarily with the intention of influencing customer behavior and decisions in favor of specific brands and products. This integration manifests in various forms such as Intelligent Logistics, Inventory Control, and development of Chatbots, Price Optimization, and Forecasting Trends. This paper delves into the innovative application of artificial intelligence as a transformative tool in the e-commerce sector, emphasizing its positive impact in the context of India. The objective is to assess the influence of AI on Electronic Commerce based on existing studies. The advent of AI has ushered in a plethora of novel ideas for e-commerce development, elevating its value and facilitating multi-dimensional growth. This paper concludes that AI has played a pivotal role in augmenting e-commerce operations, fostering a more personalized and efficient digital marketplace.

Published Paper   E-Certificate

"Functions of Artificial Intelligence in the E-commerce Sector", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 12, page no.e443-e447, December-2023, Available :https://ijnrd.org/papers/IJNRD2312442.pdf

Volume 8 Issue 12, December-2023

Pages : e443-e447

Paper Reg. ID: IJNRD_212203

Published Paper Id: IJNRD2312442

Downloads: 000121168

Research Area: Commerce

Country: RAIGAD, MAHARASHTRA, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2312442.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312442

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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