Paper Title
AN ANALYSIS OF THE DIGITAL MARKETING STRATEGIES USED BY INDIAN E-COMMERCE WEBSITES
Article Identifiers
Authors
PAVITHRAVIJAYAN
Keywords
E-commerce, social media, marketing techniques
Abstract
This study examines the digital marketing strategies employed by Indian e-commerce websites, aiming to provide insights into their effectiveness and implications for the industry. The research explores various tactics, trends, and potential areas for improvement in the rapidly evolving landscape of online commerce in India. This study further delves into the key components of these strategies, encompassing social media marketing, search engine optimization, and user engagement approaches. By scrutinizing the successes and challenges faced by Indian e-commerce platforms, this analysis contributes to a comprehensive understanding of the evolving digital marketing dynamics in the country, offering valuable perspectives for practitioners and researchers alike
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How To Cite (APA)
PAVITHRAVIJAYAN (December-2023). AN ANALYSIS OF THE DIGITAL MARKETING STRATEGIES USED BY INDIAN E-COMMERCE WEBSITES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), d874-d880. https://ijnrd.org/papers/IJNRD2312398.pdf
Issue
Volume 8 Issue 12, December-2023
Pages : d874-d880
Other Publication Details
Paper Reg. ID: IJNRD_211774
Published Paper Id: IJNRD2312398
Downloads: 000121982
Research Area: Management
Country: VILLUPURAM, TAMILNADU, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2312398.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312398
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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