AN ANALYSIS OF THE DIGITAL MARKETING STRATEGIES USED BY INDIAN E-COMMERCE WEBSITES

AN ANALYSIS OF THE DIGITAL MARKETING STRATEGIES USED BY INDIAN E-COMMERCE WEBSITES

Registration ID: IJNRD_211774

Published ID: IJNRD2312398

DOI: Click Here to Get

PAVITHRAVIJAYAN

E-commerce, social media, marketing techniques

This study examines the digital marketing strategies employed by Indian e-commerce websites, aiming to provide insights into their effectiveness and implications for the industry. The research explores various tactics, trends, and potential areas for improvement in the rapidly evolving landscape of online commerce in India. This study further delves into the key components of these strategies, encompassing social media marketing, search engine optimization, and user engagement approaches. By scrutinizing the successes and challenges faced by Indian e-commerce platforms, this analysis contributes to a comprehensive understanding of the evolving digital marketing dynamics in the country, offering valuable perspectives for practitioners and researchers alike

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"AN ANALYSIS OF THE DIGITAL MARKETING STRATEGIES USED BY INDIAN E-COMMERCE WEBSITES", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d874-d880, December-2023, Available :https://ijnrd.org/papers/IJNRD2312398.pdf

Volume 8 Issue 12, December-2023

Pages : d874-d880

Paper Reg. ID: IJNRD_211774

Published Paper Id: IJNRD2312398

Downloads: 000121188

Research Area: Management

Country: VILLUPURAM, TAMILNADU, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2312398.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312398

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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