INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study examines the digital marketing strategies employed by Indian e-commerce websites, aiming to provide insights into their effectiveness and implications for the industry. The research explores various tactics, trends, and potential areas for improvement in the rapidly evolving landscape of online commerce in India. This study further delves into the key components of these strategies, encompassing social media marketing, search engine optimization, and user engagement approaches. By scrutinizing the successes and challenges faced by Indian e-commerce platforms, this analysis contributes to a comprehensive understanding of the evolving digital marketing dynamics in the country, offering valuable perspectives for practitioners and researchers alike
Keywords:
E-commerce, social media, marketing techniques
Cite Article:
"AN ANALYSIS OF THE DIGITAL MARKETING STRATEGIES USED BY INDIAN E-COMMERCE WEBSITES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d874-d880, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312398.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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