INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Innovation in business is a complex but crucial aspect to grow and ensure long term sustainability of a company. Since its origin, there have been many theories and perspectives on innovation. This research paper specifically aimed to explore the theory of design thinking - a human centric approach to innovation and its role in revolutionizing businesses by prioritizing the needs of customers. In doing so, the paper critically analyzes the 5 stages of the theory - emphasize, define, ideate, prototype and test - and further uses the case study of AirBnb to understand the real life application of these stages. The latter end of this paper evaluates the concept of design thinking as an approach to innovation. All of the aforementioned is facilitated by the application of appropriate economics and business theories, particularly in the realm of innovation.
Keywords:
innovation, business innovation, design thinking, human-centric approach, airbnb innovation
Cite Article:
"To what extent does the creative and human-centric approach allow design thinking to lead to efficient innovations across industries?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d672-d677, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312377.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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