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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: THE EFFECT OF TYPE AND NATURE OF SOCIAL MEDIA USE ON STUDENTS’ ACADEMIC PERFORMANCE IN PUBLIC SECONDARY SCHOOLS IN KALAMA SUB-COUNTY, MACHAKOS COUNTY, KENYA
Authors Name: Gloria M. Ngui , PROF. David M. Mulwa , Dr. ALEX N. KAMWARIA
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IJNRD_211105
Published Paper Id: IJNRD2312363
Published In: Volume 8 Issue 12, December-2023
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Abstract: The study sought to examine the effects of social media use on students’ academic performance in public secondary schools in Kalama Sub-County. The objectives of the study were to; examine the types of social media used by students and their effects on academic performance in public secondary schools in Kalama Sub-County and examine the effects of nature of usage of social media on students’ academic performance in Kalama Sub-County. The study adopted General Systems Theory by Ludwig Von Bertalanffy. The study used descriptive survey research design. The target population was 33 secondary schools, 33 guidance and counseling teachers and 1710 form two students. Proportional stratified technique was used to sample 330 students. 10 teachers were randomly sampled from each of the schools from the entire number of schools. Questionnaires and interview guides were used as the research instruments. The data was analyzed and interpreted both qualitatively and quantitatively using descriptive survey research design. The descriptive statistics included the mean, frequency tally and percentages while inferential statistics included the Pearson’s chi-square at 5% level of significance. Analysis of data was conducted with the aid of Statistical Package for Social Sciences (SPSS) version 26. The findings of the study were that showed that students make use of several social media platforms with Facebook, WhatsApp and Google having the highest number of frequencies of usage. Further, the hypotheses testing verified the assumption that the type of social media used has no effect on students’ academic performance and the nature of usage of social media has no effect on students’ academic performance in public secondary schools in Kalama Sub-County in Machakos County. The study recommends that Students should be allowed to have a free choice of social network site they are willing to use especially if they use it for learning. Teachers should ensure they use the social media as a tool to improve the academic performance of students in schools.
Keywords: Social media, Mass media and Social networking
Cite Article: "THE EFFECT OF TYPE AND NATURE OF SOCIAL MEDIA USE ON STUDENTS’ ACADEMIC PERFORMANCE IN PUBLIC SECONDARY SCHOOLS IN KALAMA SUB-COUNTY, MACHAKOS COUNTY, KENYA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d574-d582, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312363.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2312363
Registration ID: 211105
Published In: Volume 8 Issue 12, December-2023
DOI (Digital Object Identifier):
Page No: d574-d582
Country: -, -, India
Research Area: Engineering
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2312363
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2312363
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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