THE EFFECT OF TYPE AND NATURE OF SOCIAL MEDIA USE ON STUDENTS’ ACADEMIC PERFORMANCE IN PUBLIC SECONDARY SCHOOLS IN KALAMA SUB-COUNTY, MACHAKOS COUNTY, KENYA

Registration ID: IJNRD_211105

Published ID: IJNRD2312363

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Gloria M. Ngui , PROF. David M. Mulwa , Dr. ALEX N. KAMWARIA

Social media, Mass media and Social networking

The study sought to examine the effects of social media use on students’ academic performance in public secondary schools in Kalama Sub-County. The objectives of the study were to; examine the types of social media used by students and their effects on academic performance in public secondary schools in Kalama Sub-County and examine the effects of nature of usage of social media on students’ academic performance in Kalama Sub-County. The study adopted General Systems Theory by Ludwig Von Bertalanffy. The study used descriptive survey research design. The target population was 33 secondary schools, 33 guidance and counseling teachers and 1710 form two students. Proportional stratified technique was used to sample 330 students. 10 teachers were randomly sampled from each of the schools from the entire number of schools. Questionnaires and interview guides were used as the research instruments. The data was analyzed and interpreted both qualitatively and quantitatively using descriptive survey research design. The descriptive statistics included the mean, frequency tally and percentages while inferential statistics included the Pearson’s chi-square at 5% level of significance. Analysis of data was conducted with the aid of Statistical Package for Social Sciences (SPSS) version 26. The findings of the study were that showed that students make use of several social media platforms with Facebook, WhatsApp and Google having the highest number of frequencies of usage. Further, the hypotheses testing verified the assumption that the type of social media used has no effect on students’ academic performance and the nature of usage of social media has no effect on students’ academic performance in public secondary schools in Kalama Sub-County in Machakos County. The study recommends that Students should be allowed to have a free choice of social network site they are willing to use especially if they use it for learning. Teachers should ensure they use the social media as a tool to improve the academic performance of students in schools.

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Gloria M. Ngui, PROF. David M. Mulwa, & Dr. ALEX N. KAMWARIA (December-2023). THE EFFECT OF TYPE AND NATURE OF SOCIAL MEDIA USE ON STUDENTS’ ACADEMIC PERFORMANCE IN PUBLIC SECONDARY SCHOOLS IN KALAMA SUB-COUNTY, MACHAKOS COUNTY, KENYA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), d574-d582. https://ijnrd.org/papers/IJNRD2312363.pdf

Volume 8 Issue 12, December-2023

Pages : d574-d582

Paper Reg. ID: IJNRD_211105

Published Paper Id: IJNRD2312363

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Research Area: Engineering

Country: -, -, India

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