The Influence of Green Product Attributes on Consumer Choice and Satisfaction in Dakshina Kannada District

The Influence of Green Product Attributes on Consumer Choice and Satisfaction in Dakshina Kannada District

Registration ID: IJNRD_211419

Published ID: IJNRD2312358

DOI: Click Here to Get

Amitha Shivananda , Madhushree

Green attribute influence, Choice vs. satisfaction, Consumer preference, Moderating factors

This study explores potential moderating factors such as age, income, and education level while investigating the impact of green product features on consumer behaviour, specifically choice and satisfaction. The study finds that even in cases where the price of a green product is the same as that of a non-green alternative, customers who prioritise green qualities are more likely to select green items, according to a quantitative survey conducted with 120 respondents in India's Dakshina Kannada District with employing Linear regression and one-way ANOVAs to analyse the relationships between variables. But overall contentment isn't directly impacted by greenness. It's interesting to note that although wealth and age don't appear to mitigate the link, education level may have an impact on product choice, necessitating more research. These results have important applications for enterprises. Value-driven customers can be drawn in by emphasizing the social and environmental advantages of green products, and overall pleasure can be increased by emphasizing eco-friendliness in conjunction with features like performance and aesthetics. Marketing communications that are customized and segmented according to educational attainment may also be successful. In the end, this research advances our knowledge of how consumers embrace green products and offers crucial information to help companies and legislators encourage sustainable consumption habits through focused advertising and product development.

Published Paper   E-Certificate

"The Influence of Green Product Attributes on Consumer Choice and Satisfaction in Dakshina Kannada District", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 12, page no.d510-d527, December-2023, Available :https://ijnrd.org/papers/IJNRD2312358.pdf

Volume 8 Issue 12, December-2023

Pages : d510-d527

Paper Reg. ID: IJNRD_211419

Published Paper Id: IJNRD2312358

Downloads: 000121207

Research Area: Commerce

Country: Dakshina Kannada, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2312358.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312358

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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