Paper Title
SIGNIFICANCE OF SOCIAL MEDIA ON THE HOSPITALITY INDUSTRY
Article Identifiers
Authors
Tanvi Sarin
Keywords
Social Media, Social Media Marketing, Social Networking, Hotel/Homestay, Influencer Marketing, Hospitality
Abstract
This study investigates how the usage of social media impacts a consumer's decision-making process while selecting a hotel/homestay. Using a survey as a research tool, this study looks at how social media marketing influences decisions made in the real world about travel and finds that exposure to hospitality content is indeed very common. The paper offers businesses a guide to improve social media methods, encourage interaction, and establish trust. This research is a vital tool that will help hotel/homestay businesses move towards more effective content and resonate with online engagement that smoothly fits with the expectations of modern travelers in an era where digital impact greatly shapes consumer choices.
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How To Cite (APA)
Tanvi Sarin (December-2023). SIGNIFICANCE OF SOCIAL MEDIA ON THE HOSPITALITY INDUSTRY. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), d171-d175. https://ijnrd.org/papers/IJNRD2312319.pdf
Issue
Volume 8 Issue 12, December-2023
Pages : d171-d175
Other Publication Details
Paper Reg. ID: IJNRD_211483
Published Paper Id: IJNRD2312319
Downloads: 000122001
Research Area: Other
Country: New Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2312319.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312319
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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