Paper Title
Investigating the Influence of Media on Higher Education Choices among Students in Bangalore: A Quantitative Study
Article Identifiers
Authors
Vishnuja Ranjith V C , Dr.Bhargavi D Hemmige
Keywords
Education, media, students, factors, influence, choice
Abstract
The concept of choosing a higher education institution has undergone a significant change in recent years. With the increase in the number of institutions, the decision-making process becomes more complex and difficult for students. Gone are the days when students had few options and had to choose from several colleges. The education industry is changing rapidly and therefore it is important for the organization and its intermediaries to gain attention and get closer to their potential customers. It is essential for an educational institution to identify the factors that influence a student's choice of a higher education institution. Knowing these factors is imperative to compete and survive in this competitive market. Therefore, the objective of this study was to explore the relevance of media in influencing students' university choice in the Indian context. The present study aims to delve into the factors influencing student choice and the influence of media on students' choice of higher education in Bangalore. With the use of quantitative methods, the researcher aims to understand the factors that encourage students to make a choice in higher education. This study examines various factors influencing students' choice regarding the choice of a university in the Indian context.
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How To Cite (APA)
Vishnuja Ranjith V C & Dr.Bhargavi D Hemmige (December-2023). Investigating the Influence of Media on Higher Education Choices among Students in Bangalore: A Quantitative Study. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), c739-c784. https://ijnrd.org/papers/IJNRD2312274.pdf
Issue
Volume 8 Issue 12, December-2023
Pages : c739-c784
Other Publication Details
Paper Reg. ID: IJNRD_211304
Published Paper Id: IJNRD2312274
Downloads: 000121983
Research Area: Arts
Country: Bengaluru, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2312274.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312274
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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