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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Investigating the Influence of Media on Higher Education Choices among Students in Bangalore: A Quantitative Study |
| Authors Name: | Vishnuja Ranjith V C , Dr.Bhargavi D Hemmige |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_211304
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| Published Paper Id: | IJNRD2312274 |
| Published In: | Volume 8 Issue 12, December-2023 |
| DOI: | |
| Abstract: | The concept of choosing a higher education institution has undergone a significant change in recent years. With the increase in the number of institutions, the decision-making process becomes more complex and difficult for students. Gone are the days when students had few options and had to choose from several colleges. The education industry is changing rapidly and therefore it is important for the organization and its intermediaries to gain attention and get closer to their potential customers. It is essential for an educational institution to identify the factors that influence a student's choice of a higher education institution. Knowing these factors is imperative to compete and survive in this competitive market. Therefore, the objective of this study was to explore the relevance of media in influencing students' university choice in the Indian context. The present study aims to delve into the factors influencing student choice and the influence of media on students' choice of higher education in Bangalore. With the use of quantitative methods, the researcher aims to understand the factors that encourage students to make a choice in higher education. This study examines various factors influencing students' choice regarding the choice of a university in the Indian context. |
| Keywords: | Education, media, students, factors, influence, choice |
| Cite Article: | "Investigating the Influence of Media on Higher Education Choices among Students in Bangalore: A Quantitative Study", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.c739-c784, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312274.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2312274 Registration ID: 211304 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: c739-c784 Country: Bengaluru, Karnataka, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2312274 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2312274 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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