|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | The psychological influence of colour on marketing, brand awareness and strategy |
| Authors Name: | Priyanka Kisten |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205752
|
| Published Paper Id: | IJNRD2312263 |
| Published In: | Volume 8 Issue 12, December-2023 |
| DOI: | |
| Abstract: | The definition of colour psychology is the study of how colours affect perceptions and behaviours. In branding and marketing, the psychology of colour is concentrated on how colour controls the consumers’ impression of the brand also if they would rather induce consumers to consider precise brands or make a purchase (Ciotti, 2020) Light is reflected into the human eye through the cornea. The cornea curves the light through the pupil, which regulates the volume of light that enters the lens. The lens directs the reflected light on the retina, which has rods and cones. These photoreceptors transform light (photons) into electrochemical signals, which are then administered by neural circuits in the retina and transmitted to the brain. When colour is seen, our eyes send messages to a precise region in the brain known as the hypothalamus. The brain then stimulates the pituitary and thyroid glands, which endorses the release of hormones responsible for instigating fluctuations in emotion and behaviour (Peate, 2022) A famous Greek philosopher, Aristotle, indicated that a witness triggers all perceptions. The market has the initial imprint of sight memory for commodities within 0.67 seconds. The primary sense governs 67% of the procuring process, which emanates from colours (Lin, 2010). Visual observation is the prime sense that human beings have for interpreting and assembling sense of their surroundings. Once humans identify colour, a chemical reaction occurs in our brain, creating an emotional response and an array of thoughts, emotions and experiences of places, people, and events. Due to colour just being a reflection of light, those colours with long wavelengths, such as red, generate a quicker recognition feedback in the brain. Whilst colours with shorter wavelengths, such as blue, are more soothing and can lower pulse, respiration, and blood pressure (Dawson, 2022) Marketing is a continuous evolvement of rapidly developing science and information technology. More importance is given to the most recognizable brands in the world for instant recognition. The link between colour and brands is strong as colour helps marketers to convey a message to their consumers without the use of words. By using colours smartly and effectively, companies can design an easily identifiable, memorable, and globally positive image of their product. Associative learning defines the three basic philosophies of colour, hue, saturation, and value. Hue terms the wavelength of colour. Saturation describes the intensity of colour and value is how bright a colour is. These three influences condition how people distinguish colour and form associations (Manage, 2017). |
| Keywords: | The psychological influence of colour on marketing, brand awareness and strategy |
| Cite Article: | "The psychological influence of colour on marketing, brand awareness and strategy", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 12, page no.c568-c584, December-2023, Available :http://www.ijnrd.org/papers/IJNRD2312263.pdf |
| Downloads: | 000118756 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2312263 Registration ID: 205752 Published In: Volume 8 Issue 12, December-2023 DOI (Digital Object Identifier): Page No: c568-c584 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2312263 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2312263 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn