INFLUENCE OF ADVERTISING ON CUSTOMER’S BUYING BEHAVIOUR

INFLUENCE OF ADVERTISING ON CUSTOMER’S BUYING BEHAVIOUR

Registration ID: IJNRD_210992

Published ID: IJNRD2312188

DOI: Click Here to Get

Sahil Barakat Mulla , Shubham Sharad More , Pratik Dhanaji Nikam , Prashant Pavankumar Disale , Dr.Babasaheb Mohite

Advertisement, Influence, Media, Customer, Product, Services, Customer behaviour.

Advertising is considered an essential tool for businesses to influence the purchasing decisions of consumers. The study reviews the literature on the topic and presents various theories and models that explain how advertising affects customer behaviour. The study uses a quantitative research method and collects data through a survey of 200 respondents. The study finds that advertising has a significant influence on customer behaviour, particularly in creating brand awareness, shaping attitudes and perceptions, and triggering the purchasing decision. The study also finds that various factors, such as demographic variables and product attributes, moderate the impact of advertising on customer behaviour.

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"INFLUENCE OF ADVERTISING ON CUSTOMER’S BUYING BEHAVIOUR", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 12, page no.b703-b713, December-2023, Available :https://ijnrd.org/papers/IJNRD2312188.pdf

Volume 8 Issue 12, December-2023

Pages : b703-b713

Paper Reg. ID: IJNRD_210992

Published Paper Id: IJNRD2312188

Downloads: 000121130

Research Area: Information Technology 

Country: pune, maharashtra, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2312188.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2312188

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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