INTELLECTUAL PROPERTY IN THE WORLD OF ENTERTAINMENT

Registration ID: IJNRD_210494

Published ID: IJNRD2312142

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Shrinithi S R, Kavya M

Entertainment Law, Copyright, Trademark, Privacy Rights

Abstract : "Is there anyone who hates entertainment?" The media has never failed to The media has never failed to entertain us. It plays a crucial part in our lives, from entertaining us with films to providing our brains with up-to-date information on current events. Through media, we may learn about what is going on in another area of the world from where we are. In this internet age, we may access any information or view films on our phones from anywhere and at any time. Because the media is such a vast field that plays such an essential part in our lives, it need some form of safeguard for the work of its members. Intellectual property can provide such protection to media. Intellectual property is applicable to various sectors. Intellectual property right (IPR) is a legal right that protects a person's or enterprise's production generated by the brain or intellect. This right grants the creator control over his or her own invention to explore advantages if utilized by others. These rewards might take the form of admiration and acknowledgment, monetary or material benefits, or a combination of the two. In the current economic and corporate climate, intellectual property rights (IPR) have arisen as a serious problem. Globalization and open market policies have aided the growth of intellectual property rights and their impact on economic activity during the last three decades. Copyright is one of the main IPR rights that protects the rights of producers of creative works, literary works, music, films, and similar things. Copyright is a broad area that encompasses innovations, creative works, intellectual products in print, audio-visual, sign & symbol, and digital formats. Copyright is a tremendous stimulant for the media industry, which is full of invention and innovation. Social media platforms, for example, employ fresh ideas, pictures, sounds, scripts, and a variety of other means and ways of communication for professional, commercial, and personal goals. All of these forms, which are generated by individuals and businesses with rigorous efforts in design, research, and development, need a significant expenditure. These masterpieces, built with effort and money, must provide dividends to the creators and serve as a source of inspiration for everybody. Copyright laws aid in the preservation of such creators' interests. The current article attempts to highlight copyright and related concerns in the Indian context, with a focus on the Indian media and entertainment industries.

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Shrinithi S R & Kavya M (December-2023). INTELLECTUAL PROPERTY IN THE WORLD OF ENTERTAINMENT. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(12), b233-b239. https://ijnrd.org/papers/IJNRD2312142.pdf

Volume 8 Issue 12, December-2023

Pages : b233-b239

Paper Reg. ID: IJNRD_210494

Published Paper Id: IJNRD2312142

Research Area: Other

Author Type: Indian Author

Country: Thanjavur, Tamil Nadu, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2312142.pdf

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