Paper Title
An Application of Nudge Theory in Changing Waste Segregation Behavior in Urban Households
Article Identifiers
Authors
Ketki Samel , Sheldon Patrick Joseph
Keywords
Nudge, Waste Segregation, Social shaming, Loss aversion, Randomised Controlled Trials
Abstract
The aim of this research is to design nudges to seek solutions to the issue of waste segregation in urban households. The method adopted for this was to create a behavioral map, followed by tracing the barriers in each stage and then formulating the nudges accordingly. The designed nudges were based on the principles of social shaming and loss aversion. Further, the impact of these interventions can be tested using randomized controlled trials. Based on the degree of effectiveness of these interventions, they can be adopted and adapted as policies in the future.
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How To Cite (APA)
Ketki Samel & Sheldon Patrick Joseph (November-2023). An Application of Nudge Theory in Changing Waste Segregation Behavior in Urban Households. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(11), d813-d822. https://ijnrd.org/papers/IJNRD2311390.pdf
Issue
Volume 8 Issue 11, November-2023
Pages : d813-d822
Other Publication Details
Paper Reg. ID: IJNRD_210029
Published Paper Id: IJNRD2311390
Downloads: 000121998
Research Area: Arts
Country: Thane, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2311390.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2311390
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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