INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The following research will explore the influence of athlete brand fit upon consumers' purchase intentions with recognition and a prominent role in contemporary marketing. Athletes can put their emotions and engagement cognitively to highlight with the public highlighted portion. It is important to highlight the public emphasis on integrity, believability and positive regulation of perceptions. Gender has a minimal impact on consumer intention and attitudes regarding athlete endorsement. Social marketing efforts have the potential to be tied up with more familiarity, involvement and social economics status. This study has underscored some important points required for maintaining consistency between athlete image and significant highlighted value for brand success. This research offers the most valuable insight into action for optimizing for effective market strategy.
Keywords:
marketing, sports, endorsements, athletes
Cite Article:
"ATHLETE ENDORSEMENTS: ASSESSING THE INFLUENCE OF ATHLETE-BRAND FIT ON CONSUMER PURCHASE INTENTIONS.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.c427-c436, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2311255.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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