ATHLETE ENDORSEMENTS: ASSESSING THE INFLUENCE OF ATHLETE-BRAND FIT ON CONSUMER PURCHASE INTENTIONS.

ATHLETE ENDORSEMENTS: ASSESSING THE INFLUENCE OF ATHLETE-BRAND FIT ON CONSUMER PURCHASE INTENTIONS.

Registration ID: IJNRD_209157

Published ID: IJNRD2311255

DOI: Click Here to Get

Vedant Khattar

marketing, sports, endorsements, athletes

The following research will explore the influence of athlete brand fit upon consumers' purchase intentions with recognition and a prominent role in contemporary marketing. Athletes can put their emotions and engagement cognitively to highlight with the public highlighted portion. It is important to highlight the public emphasis on integrity, believability and positive regulation of perceptions. Gender has a minimal impact on consumer intention and attitudes regarding athlete endorsement. Social marketing efforts have the potential to be tied up with more familiarity, involvement and social economics status. This study has underscored some important points required for maintaining consistency between athlete image and significant highlighted value for brand success. This research offers the most valuable insight into action for optimizing for effective market strategy.

Published Paper   E-Certificate

"ATHLETE ENDORSEMENTS: ASSESSING THE INFLUENCE OF ATHLETE-BRAND FIT ON CONSUMER PURCHASE INTENTIONS.", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 11, page no.c427-c436, November-2023, Available :https://ijnrd.org/papers/IJNRD2311255.pdf

Volume 8 Issue 11, November-2023

Pages : c427-c436

Paper Reg. ID: IJNRD_209157

Published Paper Id: IJNRD2311255

Downloads: 000121294

Research Area: Management

Country: chennai , Tamil Nadu, india

Published Paper PDF: https://ijnrd.org/papers/IJNRD2311255.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2311255

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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