Paper Title
PERCIEVED AWARENESS AND BEHAVIOURAL IMPACT OF POLICY HOLDERS ABOUT LIFE INSURANCE IN RAMANATHAPURAM
Article Identifiers
Authors
Dr. S. SUNDARARAJAN , Dr. N. Ramar
Keywords
LIC, Online Shopping, Convenience, Web Site Quality, Awareness
Abstract
The mandate for insurance products is expanding due to the growing of household investments, purchasing power, the middle class and the country’s working populace. Consumer behavior with reverence to life insurance products is fluctuating precipitously. With opening of the insurance sector in 2000, consumers come up with options to select more readily than buying products initiated by a single company. This study seeks to analyze the consumer behavior regarding purchasing of Life insurance product. This study is based on the primary data collected from 150 respondents through a well-structured questionnaire. The data has been analyzed using percentage analysis. The study also analyses the relationship between Age and type of policy preferred and relationship between demographic factors and other variables.
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How To Cite (APA)
Dr. S. SUNDARARAJAN & Dr. N. Ramar (November-2023). PERCIEVED AWARENESS AND BEHAVIOURAL IMPACT OF POLICY HOLDERS ABOUT LIFE INSURANCE IN RAMANATHAPURAM. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(11), c277-c279. https://ijnrd.org/papers/IJNRD2311235.pdf
Issue
Volume 8 Issue 11, November-2023
Pages : c277-c279
Other Publication Details
Paper Reg. ID: IJNRD_209153
Published Paper Id: IJNRD2311235
Downloads: 000121985
Research Area: Management
Country: Karaikudi, Tamil Nadu, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2311235.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2311235
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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