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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | PERCIEVED AWARENESS AND BEHAVIOURAL IMPACT OF POLICY HOLDERS ABOUT LIFE INSURANCE IN RAMANATHAPURAM |
| Authors Name: | Dr. S. SUNDARARAJAN , Dr. N. Ramar |
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| Author Reg. ID: |
IJNRD_209153
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| Published Paper Id: | IJNRD2311235 |
| Published In: | Volume 8 Issue 11, November-2023 |
| DOI: | |
| Abstract: | The mandate for insurance products is expanding due to the growing of household investments, purchasing power, the middle class and the country’s working populace. Consumer behavior with reverence to life insurance products is fluctuating precipitously. With opening of the insurance sector in 2000, consumers come up with options to select more readily than buying products initiated by a single company. This study seeks to analyze the consumer behavior regarding purchasing of Life insurance product. This study is based on the primary data collected from 150 respondents through a well-structured questionnaire. The data has been analyzed using percentage analysis. The study also analyses the relationship between Age and type of policy preferred and relationship between demographic factors and other variables. |
| Keywords: | LIC, Online Shopping, Convenience, Web Site Quality, Awareness |
| Cite Article: | "PERCIEVED AWARENESS AND BEHAVIOURAL IMPACT OF POLICY HOLDERS ABOUT LIFE INSURANCE IN RAMANATHAPURAM", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.c277-c279, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2311235.pdf |
| Downloads: | 000118757 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2311235 Registration ID: 209153 Published In: Volume 8 Issue 11, November-2023 DOI (Digital Object Identifier): Page No: c277-c279 Country: Karaikudi, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2311235 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2311235 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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