INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Published Paper Details
Paper Title:
Evaluating the Impact of Government Initiatives on Financial Empowerment and Marketing Practices of Women Entrepreneurs in India's Micro and Small Enterprises
This empirical study evaluates the effectiveness of government programs in advancing women's entrepreneurship within India's micro and small enterprises (MSEs) and their marketing practices. A structured questionnaire was administered to women entrepreneurs engaged in MSEs to capture their perspectives on these initiatives. Parametric tests were conducted to analyze the collected data. Findings revealed that while the majority of respondents viewed government programs positively and acknowledged their role in increasing access to financial resources and enhancing marketing skills, challenges in implementation persisted. Recommendations include streamlining application processes, strengthening monitoring and evaluation, expanding access to mentorship, promoting marketing literacy, and diversifying support mechanisms. These findings and suggestions contribute to an enhanced understanding of government initiatives' strengths and weaknesses and offer a roadmap for more inclusive and effective future policies.
Keywords:
Women Entrepreneurship, Government Programs, Micro and Small Enterprises, Effectiveness Evaluation, Marketing Practices.
Cite Article:
"Evaluating the Impact of Government Initiatives on Financial Empowerment and Marketing Practices of Women Entrepreneurs in India's Micro and Small Enterprises", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 11, page no.b179-b188, November-2023, Available :http://www.ijnrd.org/papers/IJNRD2311122.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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