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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | USE OF SOCIAL MEDIA AND DIGITAL STRATEGIES IN POLITICAL CAMPAIGNS |
| Authors Name: | Prof. Andrew A. Ate , Chiadika Ifechukwude Joseph |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205726
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| Published Paper Id: | IJNRD2310401 |
| Published In: | Volume 8 Issue 10, October-2023 |
| DOI: | |
| Abstract: | Abstract This research paper examines the increasing role of social media and digital strategies in political campaigns. It explores the impact of these platforms on the political landscape, including their ability to shape public opinions, mobilize supporters, and facilitate direct communication between candidates and voters. Using the survey research method, the study found that social media use in political engagement and campaigns impacted the voters in the area of coming out to vote, campaigning for political candidates, registering and collecting their PVC as well as discussion on political issues. The study also found that politicians utilized digital strategies such as targeted ads, personalized messaging, digital analytics and others in engaging and convincing voters. However, the study found some ethical issues with social media use for political campaigns. These included invasion of privacy, overflogged ads, and dissemination of misinformation and attack campaigns. Based on the findings, the study recommends among others that social media handlers should ensure that the contents of their political campaigns are issue-based and devoid of misinformation, unwarranted attacks and properly presented. |
| Keywords: | Keywords: Social Media, Digital Strategies and Political Campaigns |
| Cite Article: | "USE OF SOCIAL MEDIA AND DIGITAL STRATEGIES IN POLITICAL CAMPAIGNS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.e1-e13, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310401.pdf |
| Downloads: | 000118762 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2310401 Registration ID: 205726 Published In: Volume 8 Issue 10, October-2023 DOI (Digital Object Identifier): Page No: e1-e13 Country: Iyamho , Edo State , Nigeria Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2310401 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2310401 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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