Impact of Psychological Marketing on Consumer Behaviour- A study in Kolkata

Registration ID: IJNRD_205429

Published ID: IJNRD2310400

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Divya Jindal

Marketing, Psychological Marketing, Decoy Effect, Loss Aversion, Just Imagine Technique, Rhyme as Reason, Ikea effect, Mere exposure effect, Endownment effect, Pro Innovasion bias

The abstract behind psychological marketing is based on the idea that consumers' purchasing decisions are influenced by psychological factors, such as their emotions, motivations, and cognitive processes. By understanding these factors, marketers can create more effective marketing strategies that resonate with their target audience. Marketers can better target their messaging to particular market segments with the aid of psychological marketing. The psychological elements that influence customer behaviour can be understood by marketers, who can then develop messages that are tailored to appeal to particular consumer demographics. By forging strong emotional bonds with their target audience, psychological marketing can also assist marketers in fostering brand loyalty. Marketers may craft messages that appeal to consumers' emotions and foster brand loyalty by understanding the psychological aspects that influence consumer behaviour. Marketing professionals can better understand how customers react to their goods and services by using psychological marketing. Marketers can develop more potent engagement and sales-boosting methods by comprehending the psychological variables that affect consumer behaviour. By developing more successful marketing efforts, psychological marketing can assist businesses in boosting their return on investment (ROI). Marketers may boost engagement and increase revenue by utilising psychological concepts to develop communications that connect with their target audience. Overall, the rationale for psychological marketing is based on the belief that understanding consumer psychology can help marketers create more effective marketing strategies that resonate with their target audience and increase sales.

Published Paper   E-Certificate

Divya Jindal (October-2023). Impact of Psychological Marketing on Consumer Behaviour- A study in Kolkata. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), d738-d754. https://ijnrd.org/papers/IJNRD2310400.pdf

Volume 8 Issue 10, October-2023

Pages : d738-d754

Paper Reg. ID: IJNRD_205429

Published Paper Id: IJNRD2310400

Downloads: 000122082

Research Area: Other

Author Type: Indian Author

Country: Kolkata, WEST BENGAL, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2310400.pdf

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