Impact of Psychological Marketing on Consumer Behaviour- A study in Kolkata

Registration ID: IJNRD_205429

Published ID: IJNRD2310400

DOI: Click Here to Get

Divya Jindal

Marketing, Psychological Marketing, Decoy Effect, Loss Aversion, Just Imagine Technique, Rhyme as Reason, Ikea effect, Mere exposure effect, Endownment effect, Pro Innovasion bias

The abstract behind psychological marketing is based on the idea that consumers' purchasing decisions are influenced by psychological factors, such as their emotions, motivations, and cognitive processes. By understanding these factors, marketers can create more effective marketing strategies that resonate with their target audience. Marketers can better target their messaging to particular market segments with the aid of psychological marketing. The psychological elements that influence customer behaviour can be understood by marketers, who can then develop messages that are tailored to appeal to particular consumer demographics. By forging strong emotional bonds with their target audience, psychological marketing can also assist marketers in fostering brand loyalty. Marketers may craft messages that appeal to consumers' emotions and foster brand loyalty by understanding the psychological aspects that influence consumer behaviour. Marketing professionals can better understand how customers react to their goods and services by using psychological marketing. Marketers can develop more potent engagement and sales-boosting methods by comprehending the psychological variables that affect consumer behaviour. By developing more successful marketing efforts, psychological marketing can assist businesses in boosting their return on investment (ROI). Marketers may boost engagement and increase revenue by utilising psychological concepts to develop communications that connect with their target audience. Overall, the rationale for psychological marketing is based on the belief that understanding consumer psychology can help marketers create more effective marketing strategies that resonate with their target audience and increase sales.

Published Paper   E-Certificate

Divya Jindal (October-2023). Impact of Psychological Marketing on Consumer Behaviour- A study in Kolkata. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), d738-d754. https://ijnrd.org/papers/IJNRD2310400.pdf

Volume 8 Issue 10, October-2023

Pages : d738-d754

Paper Reg. ID: IJNRD_205429

Published Paper Id: IJNRD2310400

Downloads: 000122001

Research Area: Other

Country: Kolkata, WEST BENGAL, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2310400.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2310400

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details