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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: ANALYTICAL STUDY ON CUSTOMER BEHAVIOUR IN SELECTION OF A BANK AND HOUSING FINANCIAL COMPANIES FOR HOME LOAN.
Authors Name: Bharat G. Dixit , Dr. S. Balasubramanian
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IJNRD_207216
Published Paper Id: IJNRD2310295
Published In: Volume 8 Issue 10, October-2023
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Abstract: Many middle-class families in Indian cities today consider homeownership as a path to wealth accumulation.Economists say that having a house is not only important for a family's finances but also for the health of the neighborhood and the larger financial and job markets in the country. Having a good place to live is necessary for people to grow and live a good life. However, with prices going up and people having less money to spend, it's getting tough for middle-class families to save enough money to buy a house. So, many people are turning to home loans to help them buy a house. This study looks at the customer behavior towards choosing certain banks or home loan financial companies to get these home loans. For this study, 100 customer were selected randomly from different area of DNH region. The primary method of data collection involved utilizing a questionnaire. To analyze the data and get meaningful insights, various statistical methods like calculating the average (Mean), Chi-Square Analysis, and ANOVA test is used for study purpose. The study's findings indicate that customers' behavior is influenced by various factors that banks must consider when offering home loans to them.
Keywords: Banks, Housing Finance companies, Home loan, customer behaviour, interest rates
Cite Article: "ANALYTICAL STUDY ON CUSTOMER BEHAVIOUR IN SELECTION OF A BANK AND HOUSING FINANCIAL COMPANIES FOR HOME LOAN.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.c888-c894, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310295.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2310295
Registration ID: 207216
Published In: Volume 8 Issue 10, October-2023
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Page No: c888-c894
Country: SILVASSA, SILVASSA, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2310295
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2310295
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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