Paper Title
The Study of Unveiling the Magnetic Pull: Captivating the Hearts of Teens - How Marketing and Media Shape the Next Generation
Article Identifiers
Authors
Vinit Rajendra Wakhare , Dr. Sharad Kadam
Keywords
Keywords: Teenagers, influence, media industry, purchasing decisions, marketing.
Abstract
This research explores how marketing and media impact teenagers in the digital age. It looks at how advertising, social media, and popular culture affect their behavior and preferences. The study uses surveys and interviews with diverse teenagers to understand the direct and indirect effects of marketing and media on their self-image, perceptions, and buying choices. Preliminary findings show a significant impact on teenagers, offering insights for marketers, media professionals, and researchers.
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How To Cite (APA)
Vinit Rajendra Wakhare & Dr. Sharad Kadam (October-2023). The Study of Unveiling the Magnetic Pull: Captivating the Hearts of Teens - How Marketing and Media Shape the Next Generation. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), c618-c626. https://ijnrd.org/papers/IJNRD2310268.pdf
Issue
Volume 8 Issue 10, October-2023
Pages : c618-c626
Other Publication Details
Paper Reg. ID: IJNRD_207486
Published Paper Id: IJNRD2310268
Downloads: 000121996
Research Area: Commerce
Country: Pune, MAHARASHTRA, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2310268.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2310268
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG
Licence
This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.
The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.
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Important Dates for Current issue
Paper Submission Open For: October 2025
Current Issue: Volume 10 | Issue 10 | October 2025
Impact Factor: 8.76
Last Date for Paper Submission: Till 31-Oct-2025
Notification of Review Result: Within 1-2 Days after Submitting paper.
Publication of Paper: Within 01-02 Days after Submititng documents.
Frequency: Monthly (12 issue Annually).
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