A linkage between Farmer companies and Modern retail markets: The changing Era of Indian farmer’s

Registration ID: IJNRD_206931

Published ID: IJNRD2310239

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Sudarshan Kashinath Dalwe

Modern Retail Market, Farmer Producer Company, Pandemic situation.

Abstract After the long distressing period of the epidemic,all traders and producers are facing these consequences withall the knocks, retail market difficulties such as identification of customer segments, lack of capital, business competition, lack of information about new business opportunities, many such difficulties from local level to national level, along with all levels of market.After the pandemic period, consumers are cautiously buying only essential goods and services. 32% of consumers were seen shifting towards buying affordable goods and services. Broadly, 25% of consumers are buying purely health-conscious products, 16% of consumers are eco-friendly, 15% of consumers are pro-social, and 12% are shopping for experiencebased goods and services. Due to these unexpected market movements, it is not possible even for the promoters today to know the exact market condition and plan sales, marketing and planning accordingly (HBR Article 10 March 2021)Then due to such challenging market conditions, the agricultural produce market has also been affected to a great extent. Agricultural product sales planning, newly available service tools, complete agricultural literacy, reduced distance between consumers and farmers have been widely transmitted in the retail market through on farmer producer companies on Farmer Emergence

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Sudarshan Kashinath Dalwe (October-2023). A linkage between Farmer companies and Modern retail markets: The changing Era of Indian farmer’s . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), c348-c355. https://ijnrd.org/papers/IJNRD2310239.pdf

Volume 8 Issue 10, October-2023

Pages : c348-c355

Paper Reg. ID: IJNRD_206931

Published Paper Id: IJNRD2310239

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Research Area: Engineering

Country: -, -, India

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