FACTORS INFLUENCING CONSUMER PURCHASING BEHAVIOR IN AUTOMOBILE MARKET: THE CASE OF HYUNDAI MOTOR VEHICLES, ADDIS ABABA

Registration ID: IJNRD_206339

Published ID: IJNRD2310129

DOI: Click Here to Get

Selam Gebremichael Fitwi

Brand. Consumer purchasing behaviors, Demographic factors, Price, Technological advancement

In Present Marketing Situation, the Study of Consumer buying Behaviors have become essential. Without consumers no business organization can run. Automobiles are the focus of the research. All the activities of the business concerns end with satisfaction of consumer. In Ethiopia, Addis Ababa, the demand for automobiles is expanding daily. The general objective of this study is to investigate the factors that influence customer purchasing behavior in automobile markets in the case of Hyundai Motors. The study was also guided by the following specific objectives: to determine the factors that affect consumer purchasing behaviors in the Hyundai Motor Vehicle Industry in Addis Ababa, Ethiopia, and to investigate the effect of Demographic, Color, Price, Brand, and latest technology of vehicles on consumer purchasing behaviors. This study used both explanatory and descriptive designs using quantitative data from primary sources. The target populations for the study were consumers of Hyundai Motor Vehicles, which are found in Addis Ababa. The sample size is 384 individuals Hyundai Motor Vehicles consumers. Data were analyzed using the Statistical Package for Social Sciences (SPSS). The results are presented in figures. And conclude that demographic factors, price, brand name, color and technological advancements have their own contribution on purchasing behaviors (decision) of vehicles.

Published Paper   E-Certificate

Selam Gebremichael Fitwi (October-2023). FACTORS INFLUENCING CONSUMER PURCHASING BEHAVIOR IN AUTOMOBILE MARKET: THE CASE OF HYUNDAI MOTOR VEHICLES, ADDIS ABABA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), b248-b260. https://ijnrd.org/papers/IJNRD2310129.pdf

Volume 8 Issue 10, October-2023

Pages : b248-b260

Paper Reg. ID: IJNRD_206339

Published Paper Id: IJNRD2310129

Downloads: 000121993

Research Area: Management

Country: Addis Ababa, Addis Ababa, Ethiopia

Published Paper PDF: https://ijnrd.org/papers/IJNRD2310129.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2310129

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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