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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | FACTORS INFLUENCING CONSUMER PURCHASING BEHAVIOR IN AUTOMOBILE MARKET: THE CASE OF HYUNDAI MOTOR VEHICLES, ADDIS ABABA |
| Authors Name: | Selam Gebremichael Fitwi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_206339
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| Published Paper Id: | IJNRD2310129 |
| Published In: | Volume 8 Issue 10, October-2023 |
| DOI: | |
| Abstract: | In Present Marketing Situation, the Study of Consumer buying Behaviors have become essential. Without consumers no business organization can run. Automobiles are the focus of the research. All the activities of the business concerns end with satisfaction of consumer. In Ethiopia, Addis Ababa, the demand for automobiles is expanding daily. The general objective of this study is to investigate the factors that influence customer purchasing behavior in automobile markets in the case of Hyundai Motors. The study was also guided by the following specific objectives: to determine the factors that affect consumer purchasing behaviors in the Hyundai Motor Vehicle Industry in Addis Ababa, Ethiopia, and to investigate the effect of Demographic, Color, Price, Brand, and latest technology of vehicles on consumer purchasing behaviors. This study used both explanatory and descriptive designs using quantitative data from primary sources. The target populations for the study were consumers of Hyundai Motor Vehicles, which are found in Addis Ababa. The sample size is 384 individuals Hyundai Motor Vehicles consumers. Data were analyzed using the Statistical Package for Social Sciences (SPSS). The results are presented in figures. And conclude that demographic factors, price, brand name, color and technological advancements have their own contribution on purchasing behaviors (decision) of vehicles. |
| Keywords: | Brand. Consumer purchasing behaviors, Demographic factors, Price, Technological advancement |
| Cite Article: | "FACTORS INFLUENCING CONSUMER PURCHASING BEHAVIOR IN AUTOMOBILE MARKET: THE CASE OF HYUNDAI MOTOR VEHICLES, ADDIS ABABA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 10, page no.b248-b260, October-2023, Available :http://www.ijnrd.org/papers/IJNRD2310129.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2310129 Registration ID: 206339 Published In: Volume 8 Issue 10, October-2023 DOI (Digital Object Identifier): Page No: b248-b260 Country: Addis Ababa, Addis Ababa, Ethiopia Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2310129 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2310129 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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