Paper Title
A STUDY ON BRAND SWITCHING BEHAVIOUR IN POST-MILLENNIALS. A Study With Reference To Shampoo Market.
Article Identifiers
Authors
Sandile Gilbert Nzeku , Gopal Krishna Sanapala , V.Krishna Mohan
Keywords
Brand awareness, Consumer behaviour, brand switching behaviour, shampoo usage.
Abstract
The present research study examines the phenomena of brand switching behaviour among post-millennials, a demographic group comprising individuals born from the mid-1990s to the early 2000s. Within the highly competitive shampoo market, where the establishment of brand loyalty has historically held considerable importance, understanding the complexity of brand switching is crucial for marketers and manufacturers together. The present study applies quantitative survey, in order to examine the underlying motivations, catalysts, and outcomes associated with the recent trend of brand switching among individuals belonging to the post-millennial generation. In order to understand more about post-millennial shampoo users' attitudes, behaviours, and perceptions, the study uses a sample of these consumers.
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How To Cite (APA)
Sandile Gilbert Nzeku, Gopal Krishna Sanapala, & V.Krishna Mohan (October-2023). A STUDY ON BRAND SWITCHING BEHAVIOUR IN POST-MILLENNIALS. A Study With Reference To Shampoo Market.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(10), a609-a615. https://ijnrd.org/papers/IJNRD2310069.pdf
Issue
Volume 8 Issue 10, October-2023
Pages : a609-a615
Other Publication Details
Paper Reg. ID: IJNRD_206385
Published Paper Id: IJNRD2310069
Downloads: 000121991
Research Area: Management
Country: VISAKHAPATNAM, Andhra Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2310069.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2310069
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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Paper Submission Open For: October 2025
Current Issue: Volume 10 | Issue 10 | October 2025
Impact Factor: 8.76
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