IMPACT OF GREEN MARKETING ON CONSUMER DURABLE PRODUCTS

IMPACT OF GREEN MARKETING ON CONSUMER DURABLE PRODUCTS

Registration ID: IJNRD_206152

Published ID: IJNRD2310008

DOI: Click Here to Get

Sumit Sharma , Dr. Anjani Kumar

Green Marketing, Green Business, Consumer Durable Goods, Green Products

Green marketing is a new concept which has developed particular importance in the modern market. There have been radical changes in the consumer behaviour and lifestyle in the last few decades. The changing attitude of consumers, stiffer government policy, increasing pressure from competitors and cost associated with following green marketing practices led to more and more green marketing practices by firms producing consumer durable products in India. The literature has confirmed that green business practices help organization to fulfil its profit objectives at the same time fulfilling consumers' requirements and minimizing the detrimental impact on environment. Still, all organizations in consumer durable goods do not follow the same green business practices, but at smaller or larger extents, due to lack of effectiveness of green business practices. The basic objective of this paper is to develop the essentials that lead to effectiveness of green marketing practices by firms operating in consumer durable products in India. This study is based on primary data collected from 218 respondents, selected on the basis of simple random sampling with the help of a well-structured questionnaire consisting of close ended questions. The data were analysed with percentage, mean and pie charts. The finding of the paper reveals the concept, importance, challenges and the efficacy of green marketing on consumer durables products. It also includes possible improvements that can be practiced by the companies dealing in green products in India.

Published Paper   E-Certificate

"IMPACT OF GREEN MARKETING ON CONSUMER DURABLE PRODUCTS", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 10, page no.a54-a64, October-2023, Available :https://ijnrd.org/papers/IJNRD2310008.pdf

Volume 8 Issue 10, October-2023

Pages : a54-a64

Paper Reg. ID: IJNRD_206152

Published Paper Id: IJNRD2310008

Downloads: 000121193

Research Area: Commerce

Country: Mirzapur, U.P., India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2310008.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2310008

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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