CONTESTING MONOPOLY POWER: A LOOK AT BIG TECH AND ANTITRUST LAW

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Published ID: IJNRD2309361

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V V BADARINATH, Vruddhula Dakshayani

Keywords: Abuse of dominant position, Unfair trade practice, Relevant Market, Google application, Consumer, Europe Economic Area, Europe Commissions, Competition Commission of India.

A huge revolution in market dynamics has developed as a result of capitalism's unrelenting advance and the unstoppable power of globalization, changing the conventional outlines of government control. Private companies are rapidly expanding into formerly monopolized areas, marking a new era of economic progress. Many of these companies are not only developing domestically but also worldwide, surpassing the limits of their inception. This paradigm change needs a detailed study of the conditions under which such companies operate in order to maintain a fair and competitive economy. The proliferation of private companies in various markets brings both promise and peril. In a dearth of favorable conditions, dominant companies might abuse their market position, establishing severe obstacles to entry for prospective competitors. Monopolistic tendencies limit competition, which has negative repercussions for consumers. It is imperative to nurture an optimal competitive climate in which market participants compete for dominance since this inevitably results in more substantial goods and services, greater efficacy, and a breeding ground for innovation. Perhaps most crucially, a competitive market implies considerably lower costs, which benefits every consumer. In an era marked by the ascendancy of private companies, safeguarding the principles of competition becomes paramount, ensuring that economic progress endures inclusive and accessible to all. This paper analyses the recent case against Google for abuse of dominance as a cornerstone and suggests some remedies for keeping a vigilant eye especially against the big tech companies and preventing them from abusing the competition.

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V V BADARINATH & Vruddhula Dakshayani (September-2023). CONTESTING MONOPOLY POWER: A LOOK AT BIG TECH AND ANTITRUST LAW. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(9), d477-d485. https://ijnrd.org/papers/IJNRD2309361.pdf

Volume 8 Issue 9, September-2023

Pages : d477-d485

Paper Reg. ID: IJNRD_206003

Published Paper Id: IJNRD2309361

Research Area: Social Science and Humanities 

Author Type: Indian Author

Country: Visakhapatnam, Andhra Pradesh, India

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