|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | Assessing the role of determinants on consumers purchase intention and consumption of ready to eat convenience food: pizza |
| Authors Name: | Dasaradha Rami Reddy L. Modugula |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_205259
|
| Published Paper Id: | IJNRD2309186 |
| Published In: | Volume 8 Issue 9, September-2023 |
| DOI: | |
| Abstract: | Due to time constraints, changing lifestyles, and the rise of dual-income households, consumers are increasingly favouring ready-to-eat convenience foods over traditional meals. Despite their economic significance and growing demand, comprehensive research on the factors influencing the choice of ready-to-eat foods is lacking. This study aims to evaluate the impact of convenience, time constraints, cooking skills, price, processing technology, sensory appeal, quality, safety, and health on the purchase and consumption of ready-to-eat pizza. We surveyed 500 consumers using a structured questionnaire and employed statistical analysis methods for validation. Our findings indicate that convenience (β=0.85) is the primary determinant of purchase and consumption, followed by competitive pricing (β=0.83), cooking skills (β=0.72), sensory appeal (β=0.69), processing technology (β=0.68), quality (β=0.63), healthiness (β=0.60), safety (β=0.56), and time constraints (β=0.51). |
| Keywords: | Ready to eat food, determinants, purchase intention, consumption, confirmatory factor analysis, structural equation modelling, India. |
| Cite Article: | "Assessing the role of determinants on consumers purchase intention and consumption of ready to eat convenience food: pizza", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.b759-b776, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309186.pdf |
| Downloads: | 000118755 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2309186 Registration ID: 205259 Published In: Volume 8 Issue 9, September-2023 DOI (Digital Object Identifier): Page No: b759-b776 Country: bapatla, Andhra Pradesh , India Research Area: Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309186 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309186 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn