INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The study aimed to investigate the factors influencing processed organic food consumption in academia. We used purposive sampling, distributing a pre-tested questionnaire to 500 consumers across five state universities in Andhra Pradesh, India. We employed descriptive statistics, confirmatory factor analysis, and structural equation modeling for data analysis. The reliability and validity of the questionnaire were established through factor loadings, Cronbach's alpha, composite reliability, and average variance extracted. The results highlighted nutritional quality as the primary positive driver of consumer purchase intention and consumption of processed organic food in an academic setting.
"Understanding consumers’ purchase intention and consumption of processed organic foods in an academic environment", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.a840-a856, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309097.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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