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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Understanding consumers’ purchase intention and consumption of processed organic foods in an academic environment
Authors Name: Dasaradha Rami Reddy L. Modugula
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IJNRD_205138
Published Paper Id: IJNRD2309097
Published In: Volume 8 Issue 9, September-2023
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Abstract: The study aimed to investigate the factors influencing processed organic food consumption in academia. We used purposive sampling, distributing a pre-tested questionnaire to 500 consumers across five state universities in Andhra Pradesh, India. We employed descriptive statistics, confirmatory factor analysis, and structural equation modeling for data analysis. The reliability and validity of the questionnaire were established through factor loadings, Cronbach's alpha, composite reliability, and average variance extracted. The results highlighted nutritional quality as the primary positive driver of consumer purchase intention and consumption of processed organic food in an academic setting.
Keywords: processed organic food; determinants; purchase intention; consumption; confirmatory factor analysis; structural equation modeling
Cite Article: "Understanding consumers’ purchase intention and consumption of processed organic foods in an academic environment", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 9, page no.a840-a856, September-2023, Available :http://www.ijnrd.org/papers/IJNRD2309097.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2309097
Registration ID: 205138
Published In: Volume 8 Issue 9, September-2023
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Page No: a840-a856
Country: bapatala , Andhra Pradesh , India
Research Area: Science & Technology
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2309097
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2309097
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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