EXAMINING THE EFFECTS OF DIGITAL MARKETING ON CONSUMER PURCHASING OF ELECTRONIC GOODS

EXAMINING THE EFFECTS OF DIGITAL MARKETING ON CONSUMER PURCHASING OF ELECTRONIC GOODS

Registration ID: IJNRD_208127

Published ID: IJNRD2308451

DOI: Click Here to Get

Rutuja Tanajirao Yadav

Buyer, Digital Shopping, Digital Marketing, Purchasing Behavior.

In a market context that prioritizes what the client wants and their capacity to buy that particular product behavior, this perspective is evolving fast. When it comes to pricing and purchasing, behavior varies. The most difficult group to interact with is the youth, though. The shifting preferences of today's youngsters impact purchasing behavior with trends and fashion. As a result, many of spending and funding to know the consumer's behavior according to many factors. Not only do buyers' choices or views but also retailers are now changing their own products. Also, inventive selling methods. Customers utilize the web to compare costs, product characteristics, and post-purchase service options in addition to shopping for goods online. other well-known online retailers are popular in India. Information, ease of use, contentment, security, and correct use of the information at hand to compare various products by various elements such as Shopy, Meesho, Flipkart, and Urbanic.

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"EXAMINING THE EFFECTS OF DIGITAL MARKETING ON CONSUMER PURCHASING OF ELECTRONIC GOODS", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 11, page no.e513-e519, November-2023, Available :https://ijnrd.org/papers/IJNRD2308451.pdf

Volume 8 Issue 11, November-2023

Pages : e513-e519

Paper Reg. ID: IJNRD_208127

Published Paper Id: IJNRD2308451

Downloads: 000121126

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308451.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308451

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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