Paper Title
Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper
Article Identifiers
: Authors
Keywords
Social Consumerism, Recycled paper, Sustainable Development, Consumer Awareness, and Perception
Abstract
The world has witnessed one of the greatest chaos in the history of mankind in the form of COVID-19. The situation has forced people to leave behind their comfort zone and ignorance and understand the importance of sustainable practices in the present scenario. People have become socially more responsible and this is shown in all fields, consumerism being no exception. The information on recycling paper is one such sustainable practice that has a positive impact on purchasing activities and the ones who know the environmental issues are more concerned about buying environmental products. The reason for this effect on the environment can be due to the changes in climate, pollution, global warming, greenhouse effect, etc. therefore, using recycled products by the companies or organizations will not only welcome social consumerism but also pick up a competitive advantage and a solid buyer base while catering to this concept. This study introduces the various concepts of recycled paper, awareness, and perception of consumers regarding recycled paper. Both primary and secondary data were used to collect data within the city of Bangalore and a hundred and twenty-nine responses were successfully collected. The paper portrays the current situation in Bangalore and investigates the challenges businesses have with recycling paper. Results of regression analysis reveal that generally recycling, awareness about recycled items and practices, and the recognition concerning the reality of promoting companies towards recycling promoting had a positive critical effect on shopper influence to purchase and incline toward recycling paper over customary products. This paper highlights the consumers’ recognition and preferences for recycling paper and items with the help of an organized questionnaire.
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How To Cite (APA)
Dr.Ritty Francis (August-2023). Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), e408-e419. https://ijnrd.org/papers/IJNRD2308441.pdf
Issue
Volume 8 Issue 8, August-2023
Pages : e408-e419
Other Publication Details
Paper Reg. ID: IJNRD_204427
Published Paper Id: IJNRD2308441
Downloads: 000122256
Research Area: Management
Author Type: Indian Author
Country: Bangalore, Karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2308441.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308441
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