Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper

Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper

Registration ID: IJNRD_204427

Published ID: IJNRD2308441

DOI: Click Here to Get

Dr.Ritty Francis

Social Consumerism, Recycled paper, Sustainable Development, Consumer Awareness, and Perception

The world has witnessed one of the greatest chaos in the history of mankind in the form of COVID-19. The situation has forced people to leave behind their comfort zone and ignorance and understand the importance of sustainable practices in the present scenario. People have become socially more responsible and this is shown in all fields, consumerism being no exception. The information on recycling paper is one such sustainable practice that has a positive impact on purchasing activities and the ones who know the environmental issues are more concerned about buying environmental products. The reason for this effect on the environment can be due to the changes in climate, pollution, global warming, greenhouse effect, etc. therefore, using recycled products by the companies or organizations will not only welcome social consumerism but also pick up a competitive advantage and a solid buyer base while catering to this concept. This study introduces the various concepts of recycled paper, awareness, and perception of consumers regarding recycled paper. Both primary and secondary data were used to collect data within the city of Bangalore and a hundred and twenty-nine responses were successfully collected. The paper portrays the current situation in Bangalore and investigates the challenges businesses have with recycling paper. Results of regression analysis reveal that generally recycling, awareness about recycled items and practices, and the recognition concerning the reality of promoting companies towards recycling promoting had a positive critical effect on shopper influence to purchase and incline toward recycling paper over customary products. This paper highlights the consumers’ recognition and preferences for recycling paper and items with the help of an organized questionnaire.

Published Paper   E-Certificate

"Ascent of Social Consumerism towards Sustainable Practices: A Study depicting the Awareness Level & Perception of Consumers Towards Recycled Paper", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.e408-e419, August-2023, Available :https://ijnrd.org/papers/IJNRD2308441.pdf

Volume 8 Issue 8, August-2023

Pages : e408-e419

Paper Reg. ID: IJNRD_204427

Published Paper Id: IJNRD2308441

Downloads: 000121159

Research Area: Management

Country: Bangalore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308441.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308441

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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