Women in Business: The Impact of Social Media on Entrepreneurial and Marketing Success

Registration ID: IJNRD_204702

Published ID: IJNRD2308435

DOI: Click Here to Get

Shweta Oza , NA

Keywords: Social media marketing, Women entrepreneurs, Pearson's correlation, ANOVA tests.

This study investigates the impact of social media marketing on the entrepreneurship and financial performance of women-owned businesses, aiming to elucidate its significance and effectiveness. The objectives encompass understanding the role of social media in supporting women entrepreneurs, assessing its influence on entrepreneurship and financial outcomes, and identifying optimal marketing strategies for women-owned businesses. The research involves a sample of 220 actively engaged women entrepreneurs, employing quantitative analysis through Pearson's correlation and ANOVA tests to examine relationships betIen social media marketing and business outcomes. The study's insights hold potential significance for academia and practitioners alike, contributing to the understanding of how digital platforms shape women's business success. By uncovering the implications of social media marketing, the research informs strategies that could enhance the performance of women-owned businesses. Moreover, the study's focus on tailored marketing strategies acknowledges the unique challenges and opportunities faced by women entrepreneurs. In conclusion, this research adds depth to the discourse on social media's impact on women's entrepreneurship and financial performance. Through rigorous analysis and consideration of tailored strategies, the study aims to provide insights into leveraging social media as a potent tool for advancing women-owned businesses in today's digital landscape.

Published Paper   E-Certificate

Shweta Oza & NA (August-2023). Women in Business: The Impact of Social Media on Entrepreneurial and Marketing Success. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), e364-e371. https://ijnrd.org/papers/IJNRD2308435.pdf

Volume 8 Issue 8, August-2023

Pages : e364-e371

Paper Reg. ID: IJNRD_204702

Published Paper Id: IJNRD2308435

Downloads: 000121988

Research Area: Management

Country: Vadodara, Gujarat, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308435.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308435

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

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