IMPACT OF ORGANIZATIONAL CONTINOUS LEARNING ON FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS AND OIL AND GAS INDUSTRIES

Registration ID: IJNRD_202623

Published ID: IJNRD2308354

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Boufini Theophilus

Organizational Continuous Learning, Staff Training, Consultancy, Competitiveness

The main aim of this study is to examine the impact of organizational continuous learning on firm competitiveness in the Nigerian consumer goods and oil and gas industries. Organizational learning is measured in terms of staff training and consultancy/professional services, while firm competitiveness is measured by profitability or earnings per share. The study also considers the moderating influence of organizational culture on the relationship between organizational continuous learning and firm competitiveness. The sample comprises nine (9) listed companies (5 oil and gas firms and 4 consumer goods firms) in the Nigerian stock exchange. The data consist of 54 firm-year panel observations from 2015to 2021. Three dynamic panel data methods: namely, random effects, fixed effects, and D-GMM, are employed for data analysis. The empirical results show that both staff training and consultancy/professional services exert no significant short -run effect on firm competitiveness. However, there is evidence that organizational culture, measured in terms of unobserved cross-sectional heterogeneity, moderates the relationship between organizational continuous learning and firm competitiveness. Based on these findings, we conclude that short run firm profitability or competitive advantage does not depend on organizational continuous learning for firms in the Nigerian consumer goods and oil and gas industries. The main recommendation is that corporate managers, especially, those whose firms operate in the consumer goods and oil and gas industries, should focus more on the long-term benefits while evaluating the viability of any investment in organizational learning as means of acquiring distinctive competence towards competitive advantage. However, more emphasis should be placed on staff training and development. Also, it is the view of the study that corporate managers can improve their firms’ profitability and competitiveness by developing a continuous learning culture as an integral part of their corporate level strategy and business model.

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Boufini Theophilus (August-2023). IMPACT OF ORGANIZATIONAL CONTINOUS LEARNING ON FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS AND OIL AND GAS INDUSTRIES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), d347-d352. https://ijnrd.org/papers/IJNRD2308354.pdf

Volume 8 Issue 8, August-2023

Pages : d347-d352

Paper Reg. ID: IJNRD_202623

Published Paper Id: IJNRD2308354

Downloads: 000122254

Research Area: Management

Author Type: Foreign Author

Country: Choba, Rivers State, Nigeria

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308354.pdf

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