The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region

The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region

Registration ID: IJNRD_201680

Published ID: IJNRD2308353

DOI: Click Here to Get

KRISHNA MEHTA , BHAVYATA NAIK

Life Insurance, Investment Decision, behaviour biases.

In essence, life insurance serves as a tool for protecting lives from unforeseen events or fatalities. It offers financial defense against such dangers. Every person may have a different reason for purchasing life insurance. At present the 152 respondents of life insurance company investments. Investors are confused about which product to buy and which company to use because there are so many life insurance companies and a wide variety of products available. Therefore, in order to develop their marketing strategies, marketers are curious about the investment behaviour of life insurance investors. We are using eight behaviour biases for developing structured model leads to investment decision making in life insurance. The statistical tools PLS (SEM) evaluate boost strapping, factor loading, internal consistency and HTMT analysis. The goal of the current study is to understand how people behave when it comes to life insurance as well as the issues they encounter. According to the survey, life insurance investors heavily rely on their insurance advisors and they are their primary source of financial advice.

Published Paper   E-Certificate

"The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.d333-d346, August-2023, Available :https://ijnrd.org/papers/IJNRD2308353.pdf

Volume 8 Issue 8, August-2023

Pages : d333-d346

Paper Reg. ID: IJNRD_201680

Published Paper Id: IJNRD2308353

Downloads: 000121160

Research Area: Management

Country: RAJKOT, GUJARAT, INDIA

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308353.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308353

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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