Paper Title
The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region
Article Identifiers
Authors
KRISHNA MEHTA , BHAVYATA NAIK
Keywords
Life Insurance, Investment Decision, behaviour biases.
Abstract
In essence, life insurance serves as a tool for protecting lives from unforeseen events or fatalities. It offers financial defense against such dangers. Every person may have a different reason for purchasing life insurance. At present the 152 respondents of life insurance company investments. Investors are confused about which product to buy and which company to use because there are so many life insurance companies and a wide variety of products available. Therefore, in order to develop their marketing strategies, marketers are curious about the investment behaviour of life insurance investors. We are using eight behaviour biases for developing structured model leads to investment decision making in life insurance. The statistical tools PLS (SEM) evaluate boost strapping, factor loading, internal consistency and HTMT analysis. The goal of the current study is to understand how people behave when it comes to life insurance as well as the issues they encounter. According to the survey, life insurance investors heavily rely on their insurance advisors and they are their primary source of financial advice.
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How To Cite (APA)
KRISHNA MEHTA & BHAVYATA NAIK (August-2023). The empirical study on behavioral biases affecting investment decisions in life insurance in Gujarat region. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), d333-d346. https://ijnrd.org/papers/IJNRD2308353.pdf
Issue
Volume 8 Issue 8, August-2023
Pages : d333-d346
Other Publication Details
Paper Reg. ID: IJNRD_201680
Published Paper Id: IJNRD2308353
Downloads: 000121997
Research Area: Management
Country: RAJKOT, GUJARAT, INDIA
Published Paper PDF: https://ijnrd.org/papers/IJNRD2308353.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308353
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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