How can independent music artists use digital marketing strategies to influence their success in the industry?

How can independent music artists use digital marketing strategies to influence their success in the industry?

Registration ID: IJNRD_203952

Published ID: IJNRD2308277

DOI: Click Here to Get

Azriel Fernandes

For independent musicians, the modern music industry presents numerous challenges - including limited resources, intense competition, and a lack of recognition. To overcome these obstacles and achieve success, such artists need to implement effective marketing techniques that enable them to engage with their intended audience, develop a devoted fan base, and generate income. However, because every independent musician has a unique genre, style, personality, and goals, they require a personalised marketing strategy. This research paper provides insight into a variety of digital marketing techniques - including social media, email marketing, and streaming platforms amongst others - that independent musicians can use and further evaluates them in the context of their effectiveness for Indian independent music artists by conducting a case study on one of the most successful Indian indie artists i.e. Prateek Kuhad.

Published Paper   E-Certificate

"How can independent music artists use digital marketing strategies to influence their success in the industry?", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.c562-c571, August-2023, Available :https://ijnrd.org/papers/IJNRD2308277.pdf

Volume 8 Issue 8, August-2023

Pages : c562-c571

Paper Reg. ID: IJNRD_203952

Published Paper Id: IJNRD2308277

Downloads: 000121279

Research Area: Commerce

Country: Tiswadi, Goa, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308277.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308277

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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